Experienced Customer Insights Associate Director – Data-Driven Storyteller for Strategic Brand Communications and Market Research

Welcome to arenaflex At arenaflex, we empower people to live, work, and play by connecting them to what brings them joy. We drive innovation, creativity, and impact in the world. Our team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. If you're looking for a place to share your ideas freely and be your true self, we invite you to join our team. About the Role We're looking for a data-driven storyteller with a passion for uncovering consumer insights that drive our strategies, business decisions, and overall competitive advantage. As a Customer Insights Associate Director, you'll be the driving force behind understanding our brand's pulse and charting its course for success. You'll leverage your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. Key Responsibilities Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies. Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps. Lead a cross-functional team in preparing the Annual “State of the Brand” report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand. Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes. Partner with the sponsorship team to identify relevant activations around the fans’ needs and passions and measure their impact on brand associations and brand health. Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence. Essential Qualifications To be successful in this role, you'll need to have: Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Knowledge of media monitoring and analysis tools. Preferred Qualifications Even better if you have one or more of the following: Strong analytical and data interpretation skills. Excellent written and verbal communication skills. Ability to work independently and as part of a team. Designed small and large-scale research projects involving primary and secondary data collection. Proven experience in conducting market research for PR purposes. Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels. Experience with marketing communications and mobile, digital, and social media platforms. Experience managing people and teams, either via direct reporting or influence. Experience with both Consumer and B2B audiences. What We Offer At arenaflex, we're committed to providing a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Our benefits are designed to help you move forward in your career, and in areas of your life outside of arenaflex. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Work Environment This is a full remote job, available from the United States, California (USA), and New Jersey (USA). You'll have the flexibility to work from home and collaborate with your team remotely. We're proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Compensation The compensation range for this position is between $118,000.00 and $239,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. Join Our Team If you're a data-driven storyteller with a passion for uncovering consumer insights and driving business decisions, we encourage you to apply for this exciting opportunity. At arenaflex, we're committed to helping you grow and thrive in your career. Apply now and take the first step towards an exciting and rewarding career with our team. Apply for this job