Search Engine Marketing Specialist

Job Summary We are seeking a dynamic and results-driven Search Engine Marketing (SEM) Specialist to elevate our digital presence and drive targeted traffic through strategic paid search campaigns. In this role, you will harness your expertise in performance marketing, and PPC campaign management to optimize our online advertising efforts for our clients. Your innovative approach will help maximize conversions, improve search engine rankings, and boost overall ROI across various digital platforms. If you thrive in a fast-paced environment and are passionate about leveraging data-driven strategies to achieve measurable growth, this is the perfect opportunity for you! Duties • Develop, execute, and optimize comprehensive SEM campaigns across platforms such as Google Ads and Bing Ads to meet business objectives. • Conduct detailed keyword research using SEO tools to identify high-value search terms that align with target audiences and industry trends. • Manage daily PPC campaigns, monitor performance metrics, and adjust bids and ad copy to improve click-through rates (CTR) and conversion rates. • Utilize Google Analytics and web analytics tools to analyze campaign performance data, identify opportunities for improvement, and report on key insights. • Collaborate with social media management teams to integrate paid social campaigns with SEM efforts for cohesive digital marketing initiatives. • Manage advertising budgets efficiently, ensuring optimal allocation of spend across campaigns while maintaining cost-effectiveness. • Stay current with industry trends, algorithm updates, and new SEM tools or features to maintain a competitive edge in search engine marketing. Skills • Proven experience in performance marketing with a strong understanding of PPC campaign management. • Expertise in web analytics tools including Google Analytics for tracking user behavior and campaign effectiveness. • Strong understanding of digital marketing principles with an emphasis on SEM,and social media management, and conversion optimization. • Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines. • Excellent analytical skills combined with a creative mindset for developing compelling ad copy and landing pages. • Budgeting skills to allocate resources effectively across various channels while maximizing ROI. Join us as a Search Engine Marketing Specialist and become a vital part of our innovative team dedicated to transforming digital marketing strategies into measurable success! Job Type: Full-time Pay: $52,500.00 - $60,000.00 per year Benefits: • 401(k) • Flexible schedule • Paid time off Work Location: Remote Apply tot his job