Principal Growth Media Strategist
About the position Responsibilities • Develop and execute full-funnel media strategies that balance efficiency, scale, and learning across Chime's addressable markets. • Lead planning and forecasting for Chime's multi-channel, eight-figure media budget, ensuring capital is deployed effectively across audiences and channels. • Partner with Analytics and Finance to connect spend to business outcomes through experimentation, attribution, and media mix modeling. • Translate performance data into actionable insights and real-world optimizations that improve acquisition efficiency and ROI. • Build scalable frameworks for planning, reporting, and post-campaign learning that strengthen collaboration and transparency across teams. • Work cross-functionally with Product Marketing, Creative, Analytics, and Finance to align investments with company priorities and performance goals. • Manage relationships with external agencies and media platforms to ensure accountability, innovation, and creative enablement. • Create and deliver clear, data-driven narratives for executive audiences that summarize results, learnings, and strategic recommendations. Requirements • 8+ years of experience in performance marketing, media strategy, or growth analytics, preferably in both in-house and agency environments. • Proven success managing and optimizing large-scale, multi-channel media budgets. • Strong understanding of measurement and attribution, including MMM, incrementality testing, and in-channel analytics. • Experience with media planning, forecasting, and investment modeling tied to CAC, LTV, and ROI goals. • Ability to bridge strategy and execution, connecting detailed analysis to strategic decisions. • Strong communicator who can simplify complexity and influence senior stakeholders. • Demonstrated success leading cross-functional collaboration in fast-moving, data-driven organizations. • Bachelor's degree in Marketing, Business, Economics, or a related field preferred. Benefits • Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you're coming in regularly or are part of our fully remote program, you'll stay engaged with your work and teammates. • In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute • Competitive salary based on experience • 401k match plus great medical, dental, vision, life, and disability benefits • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off • 1% of your time off to support local community organizations of your choice • Annual wellness stipend to use towards eligible wellness related expenses • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress Apply tot his job Apply tot his job