Head of Brand - Driving Business Growth through Innovative Brand Strategy and Leadership at Unlock

Unlocking Opportunities: Join Our Team as Head of Brand Unlock is revolutionizing the way homeowners access and utilize their home equity through its innovative Home Equity Agreement (HEA). As a mission-driven, consumer-centric organization, we're passionate about empowering individuals to build greater financial resiliency. We're seeking a dynamic and data-driven Head of Brand to lead our brand marketing efforts and drive business growth through a comprehensive brand strategy. About Unlock At Unlock, our mission is to unleash the power of home equity to enrich people's lives. We're not a traditional lender, and our HEA product offers a flexible and controlled way for homeowners to tap into their equity without the burden of interest charges or monthly payments. With a focus on consumer-centricity and a commitment to innovation, we're changing the financial services landscape. The Role: Head of Brand As our Head of Brand, you'll play a pivotal role in developing and executing a comprehensive brand strategy that drives brand awareness, preference, and loyalty. You'll oversee all aspects of brand marketing, including brand strategy, campaign development, media planning, team leadership, and budget management. Reporting to our Chief Marketing Officer, you'll be a key member of our marketing team and a driving force behind our business growth. Key Responsibilities Develop and execute a comprehensive brand strategy that aligns with our overall business objectives, driving brand awareness and loyalty. Conduct in-depth market research and consumer insights to inform brand positioning and messaging, ensuring we're always customer-centric. Collaborate with cross-functional teams, including design, product, and other stakeholders to ensure brand consistency across all touchpoints. Oversee the creation and execution of innovative and engaging brand campaigns across various channels, including digital, social media, traditional media, and events. Develop compelling brand messaging and creative assets that resonate with our target audience, driving brand preference and loyalty. Manage campaign budgets and timelines to ensure efficient and effective delivery, maximizing ROI. Identify and cultivate strategic media partnerships to amplify brand reach and visibility, optimizing media spend. Lead and mentor a high-performing brand marketing team, providing guidance and support to drive team performance. Establish key performance indicators (KPIs) to track the success of brand marketing initiatives, measuring impact on brand awareness, market share, and revenue. Essential Qualifications To succeed in this role, you'll need: A Bachelor's degree in Marketing, Advertising, or a related field. 10+ years of experience in brand leadership, with a proven track record of success. A strong understanding of brand strategy, positioning, and messaging. Experience in developing and executing successful marketing campaigns across various channels. Excellent leadership and team management skills, with the ability to drive team performance. Proficiency in data analysis and performance measurement, with strong communication and presentation skills. The ability to work effectively in a fast-paced and dynamic environment. Preferred Qualifications While not essential, the following qualifications will give you a competitive edge: A Master's degree in Business Administration or Marketing. Experience in the Financial Services industry. A proven ability to build and maintain strong relationships with internal and external stakeholders. Experience in leading cross-functional teams and driving organizational change. A strong understanding of financial metrics and budgeting. Skills and Competencies To excel as our Head of Brand, you'll need: Strong strategic thinking and problem-solving skills. Excellent communication and collaboration skills. A creative and innovative approach to brand marketing. Data-driven decision-making skills. Strong leadership and team management skills. A customer-centric mindset. Career Growth Opportunities and Learning Benefits At Unlock, we're committed to your growth and development. As our Head of Brand, you'll have the opportunity to: Lead a high-performing team and drive business growth. Develop and execute a comprehensive brand strategy that drives brand awareness and loyalty. Collaborate with cross-functional teams to drive business outcomes. Stay at the forefront of industry trends and best practices. Develop your skills and expertise in brand marketing and leadership. Work Environment and Company Culture At Unlock, we pride ourselves on our dynamic and inclusive company culture. As a remote team member, you'll enjoy: Flexible working arrangements. A collaborative and supportive team environment. Opportunities for growth and development. A culture that values innovation, creativity, and customer-centricity. Compensation, Perks, and Benefits We offer a highly competitive Total Rewards package, including: A base salary of $240,000, varying based on factors such as relevant skill, prior experience, education, and demonstrated performance. Equity Stake: A share in our company, providing you with a piece of our collective success. Discretionary Time Off: Flexible time off for you to rest and recharge as needed. Comprehensive Health Plans: Medical, dental, and vision plans to support your well-being. 401(k) Match: An annual 4% employer match to aid in your retirement planning. Make Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry. Join Our Team If you're a dynamic and data-driven marketing leader looking to drive business growth through innovative brand strategy and leadership, we want to hear from you. Apply now to join our team as Head of Brand and be part of our mission to unleash the power of home equity to enrich people's lives. Unlock is an equal opportunity employer, committed to diversity, equity, and inclusion. We evaluate qualified applicants without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or other protected status under all applicable laws, regulations, and ordinances. Apply for this job