Experienced Marketing Campaign Specialist - Email, SMS, and Push Notification Expertise for United Airlines

Join the Team Revolutionizing Air Travel and Customer Engagement United Airlines is on a mission to become the best airline in the history of aviation, and they're looking for a talented Marketing Campaign Specialist to help drive their customer engagement strategies forward. As a core member of their marketing team, you'll have the opportunity to work on exciting projects, develop complex marketing campaigns, and contribute to the company's goal of connecting people and uniting the world. About the Role The Marketing Campaign Specialist - Email and SMS will play a crucial role in supporting United Airlines' marketing email channel, developing and deploying solo and triggered emails, as well as complex journeys. You'll also be responsible for supporting SMS and push campaigns, ensuring seamless customer experiences across multiple channels. With a strong focus on troubleshooting and campaign optimization, this role requires a detail-oriented and analytical individual with a passion for marketing and customer engagement. Key Responsibilities Develop and deploy marketing emails, ranging from simple solo deployments to complex triggered emails and journeys Support SMS and push campaigns, ensuring consistency across multiple channels Troubleshoot and optimize marketing campaigns for United Airlines/MileagePlus and Kinective Media Collaborate with cross-functional teams to align marketing campaigns with business objectives Analyze campaign performance and provide data-driven insights to inform future marketing strategies Stay up-to-date with industry trends and best practices in email, SMS, and push marketing Essential Qualifications To succeed in this role, you'll need: A strong background in marketing, with a focus on email, SMS, and/or push marketing Experience with marketing automation platforms and campaign development Excellent analytical and problem-solving skills, with the ability to interpret data and inform marketing strategies Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams A detail-oriented and organized individual with excellent project management skills Preferred Qualifications Experience working in the travel or aviation industry Knowledge of marketing automation platforms, such as Marketing Cloud or similar technologies Familiarity with data analysis and reporting tools, such as SQL or data visualization software A degree in Marketing or a related field Skills and Competencies To excel in this role, you'll need to possess: Marketing expertise : A deep understanding of marketing principles, including segmentation, targeting, and positioning Technical skills : Proficiency in marketing automation platforms, HTML, and CSS Analytical skills : The ability to analyze data, identify trends, and inform marketing strategies Collaboration and communication skills : Excellent written and verbal communication skills, with the ability to work effectively with cross-functional teams Creativity and problem-solving skills : The ability to think creatively and develop innovative marketing solutions Career Growth and Development Opportunities United Airlines is committed to providing opportunities for professional development and career advancement. As a Marketing Campaign Specialist, you'll have the chance to: Develop your skills in marketing automation, campaign development, and data analysis Collaborate with experienced marketing professionals and learn from their expertise Take on additional responsibilities and contribute to the growth and success of the marketing team Participate in training and development programs to stay up-to-date with industry trends and best practices Company Culture and Environment United Airlines promotes a diverse and inclusive workforce that values varied experiences and perspectives. The company emphasizes: Collaboration : Working together to achieve common goals and drive business success Innovation : Encouraging creativity and innovation in marketing and customer engagement strategies Exceptional customer service : Providing outstanding customer experiences through effective marketing and engagement strategies Compensation, Perks, and Benefits United Airlines offers a competitive salary and benefits package, including: A comprehensive benefits package, including medical, dental, and vision coverage Opportunities for career advancement and professional development A dynamic and supportive work environment Employee recognition and reward programs Ready to Join the Team? If you're a motivated and experienced marketing professional looking to join a dynamic team and drive customer engagement strategies forward, we encourage you to apply now. With a strong focus on collaboration, innovation, and exceptional customer service, United Airlines is the perfect place to take your career to the next level. Don't miss this opportunity to join a team that's revolutionizing air travel and customer engagement. Apply today and become a part of United Airlines' mission to connect people and unite the world! Apply for this job