Experienced Director of Consumer Data Collection and Activation - Driving Digital Transformation and Customer Engagement at arenaflex

Introduction to arenaflex arenaflex is a leading private industry player that is revolutionizing the way companies interact with their customers. With a portfolio of over 20 distinct billion-dollar brands, we are committed to delivering innovative solutions that drive customer engagement, loyalty, and retention. Our team is passionate about harnessing the power of data to create personalized customer experiences that resonate with diverse audience segments. If you are a motivated and experienced professional looking to make a meaningful impact in the digital landscape, we invite you to join our team as a Director of Consumer Data Collection and Activation. Job Overview In this critical role, you will be responsible for developing and implementing comprehensive strategies for collecting, managing, and activating first-party consumer data across the digital ecosystem. You will collaborate with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, adoption, and loyalty across multiple digital channels. Your expertise in data-driven customer engagement design and your passion for advocating for the best customer experience will be essential in driving our business forward. Key Responsibilities Develop and execute comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital environment. Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation. Define and implement personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration. Collaborate with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage. Qualifications and Experience To be successful in this role, you will need to possess a Bachelor's degree and a minimum of 8-12 years of proven experience as a Digital Customer Engagement or CRM Lead or similar influential position. You should have a passion for data-driven customer engagement design and a desire to advocate for the best customer experience. Excellent communication and collaboration skills are essential to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk. Essential Skills and Competencies Strong understanding of data analysis, customer segmentation, and targeting approaches. Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. Strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies. Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Ability to work in a fast-paced environment and adapt to changing priorities and deadlines. Career Growth and Learning Opportunities At arenaflex, we are committed to helping our employees grow and develop in their careers. As a Director of Consumer Data Collection and Activation, you will have access to a range of learning and development opportunities, including training programs, mentorship, and coaching. You will also have the chance to work with a talented team of professionals who are passionate about delivering innovative solutions that drive customer engagement and loyalty. Work Environment and Company Culture arenaflex is a dynamic and innovative company that values creativity, collaboration, and diversity. Our team is passionate about delivering exceptional customer experiences, and we are committed to creating a work environment that is supportive, inclusive, and fun. As a member of our team, you will have the opportunity to work with a range of talented professionals who share your passion for innovation and customer engagement. Compensation and Benefits arenaflex offers a competitive salary range of $35-$40 per year, depending on experience. We also provide a range of benefits, including health insurance, retirement savings, and paid time off. As a member of our team, you will have access to a range of perks and benefits that are designed to support your well-being and career growth. How to Apply If you are a motivated and experienced professional looking to make a meaningful impact in the digital landscape, we invite you to apply for this exciting opportunity. To apply, please submit your application, including your resume, cover letter, and any supporting documents. We look forward to hearing from you and exploring how you can contribute to the success of arenaflex. Required Documents Qualifications certificate with mark sheets. Passport-size photographs. Signature. Conclusion arenaflex is a leading private industry player that is committed to delivering innovative solutions that drive customer engagement, loyalty, and retention. As a Director of Consumer Data Collection and Activation, you will play a critical role in developing and implementing comprehensive strategies for collecting, managing, and activating first-party consumer data across the digital ecosystem. If you are a motivated and experienced professional looking to make a meaningful impact in the digital landscape, we invite you to join our team and contribute to the success of arenaflex. Apply now and take the first step towards an exciting and rewarding career with a dynamic and innovative company. Apply for this job