Director, SEM

Job Description: • Own the vision, roadmap, and execution for Gametime’s global SEM program largely in Google Ads but also in Bing Search, and emerging platforms. • Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals. • Strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search • Oversee structured SEM experimentation, building on Gametime’s strong testing culture to validate bidding, ad copy, landing page, and audience innovations. • Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making. • Serve as Gametime’s primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops. • Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence. • Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels. • Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel. Requirements: • 8+ years of experience in SEM, with at least 3 years in a leadership role managing teams and large-scale budgets. • Proven record of scaling world class SEM programs to eight-figure spend while improving efficiency and ROI. • Experience in large catalog based eCommerce businesses such as online travel, retail or live events • Experience managing experimentation and automation roadmaps in partnership with technical teams. • Background in marketplaces, ticketing, or high-velocity e-commerce environments preferred. Benefits: • Flexible PTO • Competitive salary & equity package • Monthly Gametime credits for any event ($1,200/yr) • Medical, dental, & vision insurance • Life insurance and disability benefits • Diverse Family-forming benefits through Carrot Fertility • 401k, HSA, pre-tax savings programs • Company off-sites and meet-ups • Wellness programs • Tenure recognition Apply tot his job