The Hollywood Reporter: Manager, Marketing Strategy
About the position The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, data and execution, leveraging their expertise to develop and execute compelling cross-platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands-on role will balance ideation, project management, data analysis and partnership building to drive results within a fast-paced entertainment publishing environment. As a Manager, Marketing Strategy, you’ll play a role in shaping the company’s creative identity while fostering meaningful connections between advertisers and a culture-rich audience. This role provides an excellent opportunity to innovate, grow, and thrive within a collaborative environment fueled by creativity and passion for the entertainment industry. Responsibilities • Marketing Campaign Development Participate and eventually lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity. • Design and execute compelling 360° marketing campaigns that incorporate a blend of digital, print, video, live events, social media, and custom content initiatives. • Cross-Department Collaboration Collaborate with internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets. • Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs. • Marketing Material Development Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives. • Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches. • Program Execution Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success. • Assist in troubleshooting and resolving issues for live campaigns, addressing challenges quickly and professionally. • Data Analysis Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms. • Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth. • Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies. Requirements • Minimum 4 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns. • Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives. • Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel. • Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers. • Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment. • A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities. • Enthusiasm for entertainment, film/TV, and a strong appreciation for THR. • Solution-oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes. Nice-to-haves • Some experience with entertainment or awards season-related campaigns is highly preferred. • Experience in consumer brand pitching is a bonus. Benefits • PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. • Flexible Spending Accounts (Healthcare, Dependent Care & Commuter) • Employee Assistance Program • Life Insurance • Short & Long Term Disability • Paid Parental Leave • 401(k) Retirement Plan with an Employer match. • Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. • Flexible Vacation Policy. Apply tot his job