Social Media Specialist

Walker Sands is an outcome-based B2B marketing agency committed to diversity, equity, and inclusion. They are seeking a Social Media Specialist to support day-to-day execution across multiple client programs, focusing on social media content creation, community management, and performance reporting. Responsibilities Draft and schedule short-form social copy for select client social pages, maintaining cadence consistency and brand alignment Schedule approved content in Sprout Social or native platform tools, applying correct tags and UTM codes Ensure all visuals adhere to client creative guidelines by using approved templates and validating brand colors, fonts and layouts Support asset coordination and final quality checks prior to publishing Conduct daily social listening using Sprout or native tools to identify relevant conversations, engagement opportunities, competitor activity, trending hashtags and engagement spikes Draft simple, timely community management responses (e.g., thanking followers, responding to comments) under Manager or Director review Proactively flag risks, opportunities, or emerging issues to account and strategy leads Assist in preparing KPI dashboards and performance reports Identify and highlight top-performing posts and early engagement trends for inclusion in client reporting Demonstrate an understanding of client goals and how social execution supports broader business outcomes Collaborate closely with PR, creative, strategy, and account teammates to complete assigned work Communicate proactively to maintain visibility into deliverables, timelines, and dependencies Accurately complete time entries to support project tracking, utilization and forecasting Use AI tools (e.g., ChatGPT) to brainstorm post ideas, refine captions, and improve workflow efficiency while maintaining brand voice and tone Build proficiency in Sprout Social and agency-standard publishing, reporting, and QA processes Skills 1–2 years of full-time experience in social media content creation, publishing or community management (internship, agency or in-house) Highly detail-oriented and take accountability for producing accurate, polished work Comfortable working across multiple teams and managers at the same time, adapting to different workstyles, workflows, communication norms and client preferences while staying organized and accountable Ability to adapt quickly to different brand voices, tones and industries Understanding of how execution quality impacts client satisfaction and retention Apply feedback consistently to improve quality and efficiency over time Organized, reliable and comfortable managing multiple assignments in a fast-paced environment Eager to learn agency processes, tools and best practices and grow in independence and professional judgment B2B or tech industry experience is a plus Benefits Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more. Retirement Savings: Employer-matched 401(k) and access to financial planning services. Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year. Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams. Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift. Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more. Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally. Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Company Overview Walker Sands is a B2B marketing agency focused on accelerating growth. It was founded in 2001, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is