Analyst 1-3, Marketing

Knorr-Bremse, through its Bendix brand, has been a leader in braking technologies for 90 years. The Analyst 1-3, Marketing role involves supporting product marketing efforts across various channels, developing marketing plans, and collaborating with cross-functional teams to enhance customer engagement and business growth. Responsibilities Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed Develop product messaging including features, benefits, and limitations tailored to target audiences Build and maintain M-SME expertise for assigned product lines Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms Represent Bendix at trade shows, customer meetings, demos, and industry events Conduct market research and summarize insights for internal stakeholders Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.) Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image Participate in marketing projects, support cross-functional collaboration, and contribute as a productive team member Support customer interactions in alignment with Sales and Marketing leadership Skills Bachelor's degree in Marketing, Business Administration, or related field is required 1–3 years in marketing, product marketing, sales, product management, or business development Understanding of fundamental marketing practices, tools, and B2B methodologies Basic knowledge of sales strategies and database/query tools Strong communication, analytical, and problem-solving abilities Intermediate level with Microsoft Office, software packages (BW and SAP reporting) Foundational familiarity with Adobe Suite, Copilot, and digital research tools Capable of writing basic copy and supporting collateral design Ability to manage multiple priorities professionally and collaboratively Experience marketing technical/industrial products required Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools Advanced written, verbal, and messaging skills Advanced analytics and project management skills Ability to manage multiple high-priority tasks independently Strong cross-functional collaboration and influence across all organizational levels Basic familiarity with commercial vehicle industry Industrial/technical product experience preferred Co-op/intern experience acceptable Commercial vehicle or heavy industrial equipment experience preferred Master's/MBA preferred Digital Marketing certification a plus Understanding of AI's role in marketing and its limitations Digital marketing/SEO/automation skills a plus Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies Intermediate database/query tool knowledge Understanding of commercial vehicle industry segments (OE, Fleet, Aftermarket) and key competitors Knowledge of braking systems, CMS, compressors, air dryers, wheel ends Benefits Paid Vacation & Holiday Paid Time Off 401k Plan with Company matching Retirement Savings Plan Educational Assistance Program (Tuition Reimbursement) Wellness Program and incentives Hybrid Work policy On-Site Fitness Center On-Site Cafeteria with Healthy menu options Health and Welfare Insurance Benefits that start on your 1st day of employment Company-Paid Benefits: Basic Life Insurance Basic Accidental Death and Dismemberment (AD&D) Insurance Short Term Disability Business Travel Accident Insurance Employee Assistance Program (EAP) Voluntary Employee-Paid Benefits: Medical and Prescription insurance Dental insurance Vision insurance Supplemental Life Insurance Plans Supplemental AD&D insurance for Employee and Family Long Term Disability Accident Plan Critical Illness Plan Hospital Indemnity Plan Legal Identity Theft and Fraud Protection Company Overview Knorr-Bremse is the global market and technology leader for braking systems and a leading supplier of other innovative solutions for the rail and commercial vehicle industries. It was founded in 1905, and is headquartered in Munich, Bayern, DEU, with a workforce of 10001+ employees. Its website is