Social Media Associate, James Patterson Publishing Program

SUMMARY: The Social Media Associate will support the James Patterson publishing program by creating, coordinating, and executing dynamic social media and digital content. This role will focus on driving reader engagement, strengthening brand awareness, and supporting key marketing initiatives across Patterson’s extensive frontlist and backlist. The ideal candidate is organized, creative, data-driven, and comfortable working across multiple platforms, including emerging channels. ESSENTIAL DUTIES AND RESPONSIBILITIES: Social Media Content Creation: Write and coordinate engaging, effective posts across major social media platforms—including Twitter, Instagram, Facebook, LinkedIn, Substack, and other email platforms—ensuring content aligns with Patterson brand voice and campaign goals. Community Engagement: Manage and engage the Patterson Street Team (155+ members), coordinating advance copies and reviews, encouraging follow-up, cross-posting, and fostering an active reader community. Campaign Execution: Assist in the execution of social media and digital campaigns for Patterson frontlist and key backlist titles in partnership with marketing, publicity, and sales teams. Analytics & Reporting: Track and analyze campaign and content performance data across platforms, providing actionable insights to inform future strategy. Cross-Functional Collaboration: Work closely with the James Patterson publishing team and other stakeholders to support high-profile book launches and ongoing brand initiatives. Trend Monitoring: Stay current on social media and digital trends, recommending new opportunities for audience growth and engagement. Administrative Support: Provide general support to Director of Social Media, including preparing decks/reports, coordinating approvals, and scheduling posts. KNOWLEDGE, SKILLS & ABILITIES REQUIRED: 1–2 years of experience in social media, marketing, or digital communications. Demonstrated ability to write engaging, on-brand content tailored for different social media platforms. Knowledge of social media management and analytics tools Familiarity with Canva, Photoshop, general video editing and knowledge of other creative tools preferred. Experience managing online communities or influencer/reader groups is a plus. Strong organizational skills, attention to detail and ability to manage multiple priorities and deadlines. A proactive team player who can collaborate effectively across departments while also working independently. Enthusiasm for books, storytelling, and engaging with readers online. As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The compensation for this position is $57,000-$62,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. Apply tot his job