Senior Manager - Digital Customer Growth Marketing and Strategy Development for Enhanced Customer Experience and Business Growth at blithequark

Introduction to blithequark At blithequark, we believe that with the right support, people and businesses can achieve incredible things. As a global and diverse community of colleagues, we are committed to backing our customers, communities, and each other. Our mission is to provide the world's best customer experience every day, and we are looking for talented individuals to join our team and help us achieve this goal. The payments industry is rapidly evolving, and blithequark is at the forefront of this evolution, providing innovative solutions to businesses and corporations of all sizes. About the Role We are seeking a highly skilled and experienced Senior Manager to join our Digital Customer Growth Marketing team. As a Senior Manager, you will lead strategic projects and ongoing product channel management across treatments such as Card Upgrade/Cross-Sell, Lending Enrollments/Pricing, and more. You will have the opportunity to structure how we engage with our Small Business Customers through their primary digital Customer portal and develop the strategy for the Treatment content that they are served. This is a highly visible and fast-paced role that will allow you to build skills in partnerships, creative development, testing, and campaign analysis, and you will have the opportunity to lead a team of three colleagues. Key Responsibilities Lead creative development with creative agencies and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the digital channel. Manage the team's Test & Learn curriculum, ideate tests, create implementation strategies, organize and track results, and develop key insights to enable decision-making. Partner cross-functionally across the organization with many teams, such as Product, Enterprise Digital, Analytics, Risk, and more, to understand product-related changes or enhancements and translate them into effective marketing campaigns. Leverage data and customer insights to drive channel effectiveness and improve marketing treatments, and collaborate closely with internal partners on targeting, product offering, and customer behavior/insights to identify and address opportunities to support and grow the Treatments in your portfolio. Develop and implement strategies to deepen customer relationships and increase customer engagement, and work closely with the sales team to identify new business opportunities and develop targeted marketing campaigns. Stay up-to-date with industry trends and developments, and apply this knowledge to improve marketing strategies and campaigns, and collaborate with the product team to develop new products and services that meet customer needs. Essential Qualifications Data-driven strategic thinker with a growth mindset and track record of developing customer-first marketing strategies that unlock growth. Ability to manage several inter-related pieces of complex processes with a heavy focus on attention to detail. Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best-in-class customer experiences. Exceptional relationship skills, with the ability to proactively collaborate, seek input, and understand others' goals to bring out the best for the business. Highly effective communicator with strong interpersonal, oral, and written communication skills. Results driver with exceptional sense of accountability and ownership, and effective working in 'white space' with comfort in ambiguity. Able to package information and tell a story to different levels of audiences, with positive energy and enthusiasm, and a "can-do" attitude and strong sense of humor. Minimum 3-5 years of relevant work experience in marketing or a related field. Preferred Qualifications Experience in digital marketing, with a focus on customer growth and retention. Knowledge of marketing automation platforms and CRM systems. Experience with data analysis and interpretation, with the ability to develop insights and recommendations. Strong project management skills, with the ability to manage multiple projects simultaneously. Experience in leading and managing teams, with a focus on developing and mentoring team members. Career Growth Opportunities and Learning Benefits At blithequark, we are committed to the growth and development of our colleagues. We offer a range of training and development programs, including leadership development, marketing training, and industry-specific training. We also offer opportunities for career advancement, both within the Digital Customer Growth Marketing team and across the organization. Our colleagues have access to a range of resources, including mentorship programs, career coaching, and networking opportunities. Work Environment and Company Culture At blithequark, we pride ourselves on our unique and inclusive company culture. We believe in creating a work environment that is supportive, collaborative, and fun, and we offer a range of benefits and programs to support the well-being of our colleagues. These include flexible working arrangements, comprehensive health and wellness programs, and opportunities for community involvement and volunteerism. We are committed to diversity, equity, and inclusion, and we strive to create a workplace where everyone feels valued, respected, and empowered to succeed. Compensation, Perks, and Benefits We offer a competitive salary range of $80,000 to $155,000 per year, depending on experience and location. We also offer a range of benefits, including bonus incentives, a 6% company match on retirement savings, comprehensive medical, dental, and vision insurance, and flexible working arrangements. Our colleagues also have access to a range of perks, including free financial coaching, on-site wellness centers, and confidential counseling support. Conclusion If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Senior Manager on our Digital Customer Growth Marketing team, you will have the opportunity to make a real impact on our business and our customers, and to develop your skills and career in a supportive and collaborative environment. Don't miss out on this chance to join our team and help us shape the future of payments and customer experience. Apply now to become a part of the blithequark team and start your journey to success! Apply for this job