Remote Social Media Specialist jobs – Full‑Time Remote Role for Our Growing Brand Team in Ocala, Florida – 60‑100k USD Salary, Content & Community Focus, Expertise in Sprout Social, Canva & Google Analytics

TITLE: Remote Social Media Specialist jobs – Full‑Time Remote Role for Our Growing Brand Team in Ocala, Florida – 60‑100k USD Salary, Content & Community Focus, Expertise in Sprout Social, Canva & Google Analytics --- #### Who we are We’re a midsize consumer‑goods brand that started in a kitchen in Ocala, Florida — the first batch of our flagship product was packed by hand, and the first Instagram post was a 15‑second clip of a family tasting it for the first time. Over the last three years we’ve gone from “local favorite” to “national conversation starter,” selling in over 30 states, with a 120 % year‑over‑year revenue increase. Our marketing team now runs ten paid‑social campaigns concurrently, produces a daily stream of stories, reels, and tweets, and nurtures a community that engages 4 times more than the industry average. We’ve always been a remote‑friendly company, but the scale of our social presence exploded after we launched two new product lines in Q1 2025. That growth created a gap: we need a dedicated Social Media Specialist who can own the day‑to‑day content cadence, keep our brand voice consistent across TikTok, Instagram, Facebook, LinkedIn, and emerging platforms, and turn raw engagement data into actionable growth plans. If you love hunting for the perfect GIF, love a well‑timed Instagram carousel, and can explain why “reach” matters to a CFO, you might be the missing piece. #### Why this role exists now - **New product launches:** Two new SKUs arrived in March, each targeting a different demographic (Gen Z snackers and health‑conscious parents). We’re expanding our hashtag strategy and need someone to craft platform‑specific narratives. - **Channel diversification:** Our TikTok following grew from 3 k to 85 k in six months, but we only have ad‑hoc content. A specialist will build a sustainable content pipeline that scales without burning out the creative team. - **Performance goals:** The leadership team set a 20 % increase in average engagement rate by Q4 2025. We need metrics‑driven stewardship to hit that target while keeping brand integrity intact. - **Team expansion in Ocala, Florida:** Our hub in Ocala, Florida added three new copywriters and two community managers in the past quarter. A Social Media Specialist will be the connective tissue coordinating those voices and the remote analytics team. #### What you’ll do (day‑to‑day) | Responsibility | Typical Output | |----------------|----------------| | **Strategic calendar** – Build and maintain a 12‑week content calendar across all platforms, aligning posts with product releases, holidays, and real‑time trends. | A shared Google Sheet updated every Monday, with clear theme tags and publishing windows. | | **Content creation & curation** – Write captions, source or create visuals, and schedule posts. You’ll also repurpose long‑form assets into bite‑size TikTok clips or Instagram reels. | 3–5 Instagram carousel posts per week, 2 TikTok videos, 2‑3 LinkedIn articles, and daily Twitter threads. | | **Community management** – Answer comments, DMs, and moderate user‑generated content. Flag brand‑risk issues for the legal team within 24 hours. | Average response time “When I posted a behind‑the‑scenes video of our team in Ocala, Florida packing the first batch of the new snack, we got a flood of DMs from people saying ‘I grew up with this brand, it brings back so many memories.’ That’s the feeling I chase every day—turning a product into a shared memory.” – Maya, Senior Community Manager (based in Ocala, Florida) #### How to apply 1. **Resume & portfolio:** Attach a PDF of your resume and a link to a portfolio (Behance, personal site, or a shared Google Drive folder) showing at least six examples of social posts where you drove measurable growth. 2. **Cover letter (optional but encouraged):** Tell us about a time you turned a low‑performing campaign into a success story. Include the raw numbers and the steps you took. 3. **Video intro (30 seconds):** Record yourself answering: “What’s your favorite brand voice and why?” Upload to YouTube (unlisted) and share the link in your application. Submit everything through our careers portal by **Friday, November 29, 2025**. We’ll review applications on a rolling basis and aim to schedule a 30‑minute video chat within one week of receipt. #### Final note If you’re excited about shaping a brand’s digital conversation, love the idea of collaborating with a team that lives and works in Ocala, Florida while you stay wherever you feel most productive, and you can back up your creative instincts with data, we’d love to hear from you. Our social channels are only as good as the people who tend them—maybe you’ll be the next voice that turns a casual scroll into a loyal fan. *We’re an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.* Apply tot his job