Remote Email Specialist jobs – Full-Time Senior Email Campaign Manager – Marketing Automation & CRM Expert – Antioch, California – $85k‑$105k Salary – Remote (US)

TITLE: Remote Email Specialist jobs – Full-Time Senior Email Campaign Manager – Marketing Automation & CRM Expert – Antioch, California – $85k‑$105k Salary – Remote (US) --- ### About the team (and why we’re writing this from Antioch, California) We’re the Growth Engine at BlueWave Digital, a mid‑size SaaS company that helps small‑business owners turn their website traffic into paying customers. Our headquarters sit in the heart of Antioch, California, but the work we do lives everywhere our users are – from Seattle to Austin, from Zurich to Atlanta. Over the past 18 months we grew our ARR from $12 M to $22 M, and most of that lift came from the email programs we built, tested, and refined. Why are we hiring a Remote Email Specialist right now? In Q3 we launched a new tiered pricing model and the product team told us the new pricing would only succeed if we could “talk to the right people at the right time.” That turned into a concrete SLA: deliver 5‑day post‑trial nurture series with an average open rate of 42 % and a click‑through rate of 7 % within 60 days of launch. Our current specialist is out for maternity leave, and the velocity of campaigns has hit a ceiling. We need someone who can own the end‑to‑end email lifecycle, keep the automation runway humming, and coach the rest of the team on best practice. If you love slicing data, dreaming up subject lines, and watching a 12‑point lift in revenue after a single iteration, keep reading. --- ### The role in plain English * You will be the primary architect and executor of all outbound and lifecycle email communications for BlueWave Digital, reporting directly to the Head of Marketing.* In practice, that means: 1. Strategy & Planning – Draft quarterly email calendars aligned with product launches, webinars, and seasonal promotions. Work with product managers in Antioch, California to translate feature releases into digestible email narratives. 2. Campaign Execution – Build, segment, and send campaigns using HubSpot and Mailchimp, ensuring each send meets our deliverability benchmarks (≥ 97 % inbox placement, < 0.5 % bounce). 3. Automation & Drip Design – Develop sophisticated nurture flows in Marketo and Salesforce Marketing Cloud, using triggers like “first login” or “payment failure” to deliver timely, relevant messaging. 4. Analytics & Optimization – Pull daily performance dashboards in Google Analytics and Tableau, surface insights (e.g., “subject line A outperformed B by 14 % open rate”) and iterate in a rapid‑test environment. 5. Compliance & Deliverability – Maintain CAN‑SPAM, GDPR, and CASL compliance; partner with our ESPs to monitor sender reputation and resolve any deliverability incidents. 6. Collaboration & Mentorship – Partner with the content team in Antioch, California to co‑create copy, review design assets in Litmus, and run monthly “Email Clinic” sessions for non‑technical teammates. In short: you’ll own the whole email funnel, from concept to conversion, while shepherding a small but cross‑functional crew toward measurable growth. --- ### Who we’re looking for (the human behind the inbox) - Experience: 4‑7 years of hands‑on email marketing, ideally in SaaS or e‑commerce. You should have managed at least 150 campaigns per year and have a track record of hitting open‑rate goals ≥ 40 % and revenue‑per‑email ≥ $0.75. - Technical fluency: Proficiency with HubSpot, Marketo, Mailchimp, Salesforce Marketing Cloud, Litmus, Google Analytics, Tableau, and Zapier. Bonus points for experience with Braze or Klaviyo. - Analytical mindset: Comfortable building SQL queries or using Looker Studio to pull subscriber cohorts, and turning raw numbers into a story the CEO can understand. - Creative spark: You can write a subject line that gets a grin from a colleague and a click from a busy professional. You enjoy A/B testing at scale – 30 % of your campaigns will be split‑tested. - Collaboration style: You love working with designers, product managers, and salespeople in Antioch, California and beyond, and you can explain technical constraints in plain language. - Self‑starter attitude: The role is fully remote, so you need a reliable home office setup (dual monitors, high‑speed internet) and a disciplined schedule that respects time‑zone overlaps with our core team (Pacific and Mountain). If you’ve ever said, “I’m more excited about a 4 % lift in deliverability than a 10 % raise,” you’ll feel right at home. --- ### A day in the life (the story you’ll live) 8 AM – You log into Slack, see a quick note from Maya in Antioch, California: “Can we push the new feature announcement to the segment that opened the trial but never upgraded?” You pull the latest cohort in HubSpot, confirm the list size (12,450 contacts), and draft a three‑email nurture flow. 9 30 AM – Stand‑up with the 8‑person marketing squad. You share yesterday’s test results: an 8 % increase in click‑through after switching from “ Your next step” to “Ready to grow?” The team celebrates, and you tag the copywriter for a quick win list. 11 AM – Dive into Litmus to preview the HTML email on iPhone, Android, and Outlook. Minor spacing issue? You flag it to the design lead in Antioch, California and suggest a fallback font. 12 PM – Lunch break (yes, we encourage you to step away). You scroll through a newsletter from the Email Experience Council; a recent case study about GDPR‑friendly segmentation catches your eye, sparking an idea for a new compliance audit. 1 PM – Build a Marketo drip for “Payment Failure” using Zapier to pull data from Stripe. You set a 2‑hour delay, then a 24‑hour follow‑up with a discount code. Run a quick A/B test on subject line length. 2 PM – Review the daily dashboard in Tableau: the new nurture series is on track, revenue per email is up 12 % YoY, but the unsubscribe rate dipped to 0.9 % in the “New Feature” segment. You annotate the chart, schedule a 30‑minute call with the product manager in Antioch, California to refine the messaging. 3 30 PM – Wrap up the day with a “Send‑Ready” checklist: subject line reviewed, copy proofed, design approved, list cleaned (99.8 % valid), SPF/DKIM records verified, and schedule set for 4 PM EST. You hit “Send,” and the inboxes start lighting up. 4 PM – Quick retrospective with the team: “When I saw the open rate jump from 37 % to 44 % after swapping the emoji, I felt the same thrill as a sports fan watching the winning goal,” says Alex, the senior marketer in Antioch, California. Laughter. High‑fives. You log the win in Asana for the next sprint. 5 PM – Shut down, log out of Slack, and jot down notes for tomorrow’s experiments. The work‑day ends, but the email pipeline never truly sleeps. --- ### The metrics that matter (our north star) - Open Rate: Target ≥ 42 % for all lifecycle series (baseline 37 % last quarter). - Click‑Through Rate (CTR): ≥ 7 % on nurture flows, ≥ 5 % on promotional blasts. - Revenue per Email (RPE): $0.80 minimum, aiming for $1.10 in the next 6 months. - Deliverability: Inbox placement ≥ 97 %, bounce < 0.5 %, spam complaint < 0.02 %. - List Growth: 3 % month‑over‑month net new subscribers, with a churn rate *“When I saw our open rates jump from 33 % to 45 % after swapping a colon for an emoji, I felt the same rush as my kid scoring a goal in his soccer game. It reminded me why I love email – it’s a tiny, personal conversation that can move a mountain of revenue.”* – Maria, Senior Email Marketer, BlueWave Digital, Antioch, California If you thrive on data, love crafting compelling copy, and enjoy the autonomy of remote work while staying tethered to a vibrant team in Antioch, California, we’d love to meet you. Let’s turn inboxes into growth opportunities together. Apply tot his job Apply tot his job