Paid Advertising Marketing Specialist (Google Ads, Meta Ads & TikTok Ads)

About Us We are a restaurant group based in Barcelona with active operations in Madrid. We run campaigns on Google and Meta, and we are preparing to launch TikTok Ads. Our objective is clear: performance-driven advertising with measurable ROI. What We Need A specialist with proven experience managing profitable campaigns across Google Ads, Facebook/Instagram Ads, and TikTok Ads. All three platforms are equally important in our setup. Key Responsibilities • Audit existing Google & Meta campaigns and provide an optimization plan. • Manage and optimize Google Search, Performance Max, and Google Maps/Local Ads. • Manage Facebook/Instagram and TikTok Ads from setup to optimization. • Implement and maintain tracking: GA4, conversions, pixels, and events. • Test and optimize audiences, bidding strategies, placements, and funnels. • Allocate and adjust budgets for Barcelona and Madrid. • Integrate our existing creatives, videos, and designs into high-performing ads. • Provide clear weekly/monthly reporting focused on ROAS, CPA, bookings, and delivery orders. Requirements • Proven experience running profitable Google, Facebook/Instagram, and TikTok campaigns. • Experience working with multi-location businesses. • Strong understanding of attribution challenges (calls, bookings, delivery orders, Maps → website paths). • Knowledge of best practices for: • Google Ads (Search, PMAX, keyword strategy, local ads, conversion setup) • Meta and TikTok creatives (formats, hooks, performance styles) • Ability to work independently and deliver consistent performance improvements. What Success Looks Like • Strong ROAS and reduced CPA • Growth in bookings, delivery orders, and high-intent leads • Stable performance across Barcelona and Madrid • Clear insights, actionable recommendations, and reliable reporting Apply tot his job