Newsletter Infrastructure & Conversion Optimization Specialist (Kit / Email Systems)

Newsletter Infrastructure & Conversion Optimization Specialist (Kit / Email Systems) Excellent. This is a *very* hireable brief. You’re going to attract the right operator with this. Below is a **ready-to-post Upwork job description** written in a **founder-to-operator** voice, scoped exactly to your needs, budget, and working style. You can copy/paste this as-is. After the posting, I’ve included **screening questions** and a **short optional test task** that will quickly separate real builders from “tool tinkerers.” --- ## UPWORK JOB POST (COPY / PASTE) ### **Title** Newsletter Infrastructure & Conversion Optimization Specialist (Kit / Email Systems) Overview I’m a writer and strategist building a high-quality B2B newsletter brand. What I am **not** good at — and don’t want to be — is the infrastructure side of email tools, landing pages, confirmation flows, and conversion optimization. I’m looking for an experienced **email systems operator** who can: • Audit my current Kit setup • Optimize the subscriber journey end-to-end • Clean up friction, confusion, and dead ends • Build something simple, durable, and future-proof This starts as a **one-time project**, with the likelihood of **periodic check-ins** as the newsletter grows. Current Stack • Kit (ConvertKit) — primary platform • Newsletter landing page • Double opt-in flow • Public archive of past issues No website. No complicated funnel. Clean fundamentals done right. What I Need Help With (Scope) Phase 1 – Audit & Recommendations** • Review my current Kit setup: • Landing page settings • Incentive / confirmation flow • Archive access • Subscriber experience • Identify friction, confusion, or missed conversion opportunities • Propose a clean, future-proof structure (written + Loom walkthrough) Phase 2 – Execution • Implement approved changes directly in Kit • Optimize: • Landing page UX & copy flow • Confirmation → archive experience • Settings for returning subscribers • Structural decisions that won’t break as the list grows • Document what was done and why (brief, clear) Phase 3 – Light Future-Proofing • Set things up so future tools (Notion, Typeform, Zapier, etc.) can plug in later • No over-engineering — just smart defaults How We’ll Work • I approve direction → you execute • Communication via email or Google Chat • Back-and-forth as needed, clear ownership What I’m Looking For You are: • Comfortable owning email infrastructure, not just clicking buttons • Opinionated *in a helpful way* (you can explain tradeoffs) • Focused on **clean architecture**, not hacks • Someone who thinks “how will this age in 6–12 months?” You’ve likely: • Built or optimized newsletter systems before • Worked inside Kit / ConvertKit extensively • Helped creators or founders simplify their stack What I’m NOT Looking For • Agencies • General VAs • People who need step-by-step instructions • Over-engineers who want to rebuild everything To Apply Please answer the questions below clearly and concisely. SCREENING QUESTIONS 1. **Describe a newsletter or email system you’ve optimized.** What was broken, and what did you improve? 2. **How do you think about “future-proofing” an email system** without over-engineering it? 3. Are you comfortable **executing directly inside Kit** after approval? Apply tot his job