Meta (FB/IG) App-Growth Strategist Needed for Consumer App Scaling
We’re a consumer app looking for a high-level, hands-on Meta ads strategist/media buyer who can own performance end-to-end: creative direction + event-based optimization + conversion tracking. Important: We are not looking for agencies or teams. Individual freelancers only. If you outsource work, please don’t apply. What you’ll do Build and manage Meta campaigns optimized to app events (install → registration → trial → subscribe/purchase). Set up / audit event tracking and attribution (Pixel + CAPI and/or MMP like AppsFlyer/Adjust/Branch; SKAN if relevant). Run a structured testing framework (creative iterations, audiences, offers, landing/store funnel improvements). Monitor key metrics (CPA, CAC, ROAS, retention proxy metrics, event match quality), and make fast, informed changes. What we’re looking for Must-have Proven experience growing consumer apps on Meta (FB/IG) with event-based optimization. Deep understanding of conversion tracking and attribution (Pixel/CAPI, App Events, AEM/SKAN basics). Strong creative instincts + ability to direct creative testing (not just “launch ads”). You personally do the work (no delegating to a team). Apply tot his job