Meta (Facebook & Instagram) Ads Setup for Digital Product (One-Time Setup)
I’m looking for an experienced Meta (Facebook & Instagram) ads specialist to help with one-time setup and launch of a small test campaign for a digital product. This is not ongoing management — just correct setup, launch, and handoff. About the product • Digital printable product sold via Gumroad • Calm, non-salesy, checklist-based family planning resource • No video ads, no influencer content Scope of work I need help with the following: 1. Set up Meta Ads account (if not already created) • Business Manager • Ad account • Basic permissions and structure 2. Tracking setup • Connect Meta Pixel if possible • Verify link tracking to Gumroad • Basic conversion / click tracking (no complex funnels) 3. Create and launch a small test campaign • Objective: Traffic • Budget: ~$15/day • 3 ads testing different messaging angles • Single image ads (creative provided) • Instagram placements only (Feed + Stories) 4. Campaign structure • 1 campaign • 1 ad set • 3 ads (different copy, same image) 5. Handoff • Brief explanation of what was set up • Confirmation everything is running correctly • No ongoing optimization required What I will provide • Ad copy • Approved images • Gumroad product link • Target audience guidance What I am NOT looking for • Agencies • Monthly retainers • Upsells • Overly complex funnels • Fear-based or aggressive ad copy Ideal freelancer • Proven experience with Meta Ads • Comfortable with small-budget test campaigns • Clear communicator • Able to work efficiently and explain setup simply Apply tot his job