Marketing Specialist - East Coast

What We're Looking For We are looking for a highly organized and detail-oriented Marketing Specialist to support our marketing initiatives and help maximize revenue-impacting campaigns. This role reports to the Senior Director of Marketing and will play a key part in supporting SEO and AI search efforts, ensuring content and campaigns are structured for maximized discovery, and enabling execution across multiple marketing channels. This position requires advanced fluency in HubSpot, including all Hubs (Marketing, Sales, Service, CMS), as our campaigns, website, and customer growth initiatives are fully executed and tracked within the platform. Though this position is remote, we are looking for candidates on the east coast and open to candidates in the central time-zone. Key Responsibilities • SEO & AI Discovery Enablement: Support SEO and AI visibility efforts by contributing research, coordination, and preparation work such as keyword and topic research inputs, content briefs, metadata recommendations, internal linking documentation, and performance reporting—executed within HubSpot, including Content Hub and website tools. • AI, LLM & Emerging Technology Application: Apply AI, LLM, and AI-driven search tools to improve marketing research, content preparation, reporting, and operational efficiency, including the use of HubSpot AI features across Content Hub, Marketing Hub, and reporting tools. Stay current on AI search trends and competitor analysis. • Content Development & Topic Ideation: Contribute to marketing content across multiple channels, including blogs, email, social media, and digital assets, created, managed, and optimized within HubSpot Content Hub. Conduct AI-informed topic research and ideation aligned to buyer intent, industry trends, and answer-focused content needs, ensuring content is structured appropriately for HubSpot-hosted web pages and assets. • Digital Presence, Community & Reputation Coordination: Coordinate social, community, and third-party platform activity using HubSpot Marketing Hub and Social tools where applicable. Track engagement, visibility, and reviews across channels that influence trust. • Performance Tracking & Trend Monitoring: Collect data and assist in tracking KPIs for campaigns, digital initiatives, and projects using HubSpot and Google analytics and dashboards. Monitor industry trends, competitor activity, and emerging marketing opportunities, and surface insights through HubSpot reporting and documentation. • Cross-Functional Marketing Coordination: Coordinate marketing initiatives across Sales, Product, Events, Customer Experience, and Leadership teams. Manage project timelines, deliverables, and dependencies to ensure smooth collaboration and keep revenue-impacting initiatives moving forward efficiently. • Campaign Execution Support & Project Management: Support the implementation of marketing campaigns across email, social media, digital ads, and content distributing. Track progress, deadlines, deliverables, and launch readiness to ensure campaigns are delivered accurately and on schedule within HubSpot. • HubSpot Administration & Reporting Execution: Execute HubSpot operational tasks including data hygiene, workflow maintenance, lifecycle tracking, and dashboard creation and updates across Marketing Hub, Content Hub, and CRM. Implement reporting changes required to reflect AI-driven discovery, branded demand, direct traffic, engagement, lead generation, and conversions that result in revenue. • Process & Operational Support: Identify inefficiencies in workflows within HubSpot, assist in implementing repeatable processes, and manage project tasks to keep marketing operations running efficiently. Maintain the marketing library by organizing and updating all marketing assets, templates, and collateral to ensure easy accessibility and brand consistency. Requirements About You • 3–5 years of hands-on experience using HubSpot, including Marketing Hub, Content Hub, CRM, reporting, workflows, and dashboards). • Experience coordinating organic marketing campaigns across multiple channels. • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). • Experience with GA4 for website analytics and performance tracking. • Experience with SEMrush or equivalent SEO/competitor research tools. • Strong project management skills and ability to manage multiple priorities. • Excellent written and verbal communication skills. Bonus Qualifications • Experience supporting Google paid advertising campaigns. • Experience working in SaaS or technology sectors. • Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech is a plus. • Experience in written brand storytelling and in-depth content creation • Portfolio of work showcasing marketing campaigns, content creation Benefits What BuildingLink Can Offer You Our partnership with Bregal Sagemount brings the resources and stability of an established company, while our startup mindset keeps us curious, energetic, and passionate about what we do. • Annual base salary: $80-$85,000 • Annual Bonus • Remote First, Flexible PTO, Birthday Holiday, Summer Fridays • Paid Parental Leave, Bereavement Leave • Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance • 401k with 4% matching • Company Events, Holiday Parties, Friendly Office Competitions • Professional Development Opportunities Aside from our countless benefits and perks, we believe in providing a safe, inclusive, and professional work environment that offers qualities we hold dear: autonomy, flexibility, career growth, promotion, and ongoing performance recognition. We value the uniqueness of every individual and want our people to bring their authentic selves to work. Most importantly, we put employee well-being and happiness above all else. BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law. Apply tot his job