Director of Global Demand Generation

Requirements
? This role requires a strategic thinker and planner with a proven track record of developing and implementing innovative marketing programs that deliver measurable results,
? 10+ years of experience in B2B demand generation marketing,
? Proven track record of driving pipeline growth and revenue,
? Strong understanding of funnel marketing, marketing automation platforms and CRM systems,
? Experience with data-driven marketing and analytics,
? Excellent communication and presentation skills,
? Ability to collaborate effectively with cross-functional teams,
? Able to be hands-on and independent when appropriate,
? (Desirable) Experience in technology or SaaS companies,
? Experience in driving demand for B2B financial companies, including mergers and acquisitions,
? (Desirable) Knowledge of ABM (Account-Based Marketing) strategies,
? (Desirable) Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++),
? (Desirable) Located in New York City, Minneapolis, or London

What the job involves
? We are seeking a seasoned Demand Generation Marketer to lead and execute multi-channel demand generation campaigns that drive pipeline growth and revenue for our B2B business,
? Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives,
? Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events,
? Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs,
? Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals,
? Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact,
? Budget Management: Manage and allocate marketing budgets effectively to maximize ROI