Associate Director, Customer and Product Insights

About the position

The Associate Director of Customer and Product Insights at Verizon is a senior insights professional responsible for leading the customer and product research and insights function for the Verizon Value portfolio of brands. This role involves driving business decisions to maintain a competitive edge by delivering best-in-class value propositions and experiences to customers. The position requires collaboration across brand and product teams, managing a team of insights professionals, and ensuring high-quality research methodologies are employed to inform strategic decisions.

Responsibilities
? Proactively define and prioritize the research roadmap across brand and product teams.
,
? Manage, mentor, and coach direct reports focused on specific work streams.
,
? Conduct hands-on research and storytelling during team growth stages as needed.
,
? Set a high bar for research rigor and insights storytelling.
,
? Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently.
,
? Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics.
,
? Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding.
,
? Represent customer insights in leadership forums to inform decision-making and action planning.
,
? Oversee team performance and professional development, providing feedback and coaching.
,
? Promote engagement with business senior leadership as consumer champions.

Requirements
? Bachelor's degree or four or more years of work experience.
,
? Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research.
,
? Experience designing qualitative and quantitative research programs to address business needs.
,
? Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis.
,
? Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography.
,
? Ability to synthesize data from multiple sources into actionable insights and recommendations.

Nice-to-haves
? Four or more years of experience managing a team of three or more people.
,
? Experience providing insights for value proposition development.
,
? Experience leveraging secondary data and trends to inform business scenarios.
,
? Ability to present insights compellingly and establish rapport with Senior Leadership.
,
? Experience in consumer or business space marketing, CX, or UX research.
,
? Demonstrated effective consultative skills and business acumen in the telecom industry.

Benefits
? Health and wellness benefits
,
? Short term incentives
,
? 401(k) Savings Plan
,
? Stock incentive programs
,
? Paid time off
,
? Parental leave
,
? Adoption assistance
,
? Tuition assistance

Apply Job!