Head of DTC Growth (CRO + Marketing + Revenue Leader)

Full Time | Remote | U.S. Hours | High Agency & Upside About the Role: Levers is hiring a Head of Growth to own and scale our revenue engine. This is a senior leadership role for an experienced DTC growth builder ready to operate at the frontier of consumer health, who is equally strong in both strategy and hands-on execution. You’ll own end-to-end growth across marketing and advertising, conversion, customer lifecycle, partnerships, and the launch of new products such as prescription peptides, comprehensive bloodwork, and hormone therapies. You will work directly with the CEO and leadership team, helping shape how Levers scales and becomes a household name in consumer health. www.levers.health ________________________ Application requirements: This role is for driven builders and winners only. You MUST include the screening questions below to be considered, all others will be discarded: 1. Introduction video of you yourself, less than 2 minutes (include link) 2. Walk us through 1-2 examples where you personally owned and scaled growth for a U.S.-based consumer brand. Include starting metrics, what you specifically did, what changed, and the results, as well as insights along the way. Be specific. Numbers matter. 3. What do you believe most US consumer healthcare companies are getting wrong today? Pick one thing and go deep. How would you approach it differently at Levers? What You’ll Do • Own end-to-end growth from first click through long-term retention, expansion, and lifetime value • Lead conversion rate optimization across the website, landing pages, quiz funnels, checkout, subscriptions, and offers. • Deeply understand our customer personas and how to support them, elevate them, retain them, and turn them into our biggest fans. • Scale DTC channels including Meta, Google, and other platforms with a performance-first (and slightly autistic) mindset; manage in-house media buyer and designers. • Own email and SMS strategy in close partnership with the sales and operations team. • Design and execute testing roadmaps across creative, offers, messaging, funnels, and go-to-market strategy • Build and scale partnership and affiliate programs as durable growth channels • Support the compliant launch scaling of new peptide and hormone product offerings, working closely with clinical, legal, and operations teams • Navigate regulatory and compliance constraints intelligently while pushing growth and protecting long-term trust and platform viability • Establish clear dashboards and discipline around CAC, LTV, payback period, cohorts, and profitability. • Partner with creative, media buying, web, clinical, and ops teams to remove growth bottlenecks • Hire, lead, and scale a world-class growth organization over time. Traits for a Great Fit (Requirements) • Proven experience scaling U.S. DTC brands with direct revenue ownership; excellent prioritization and self-management • Deep expertise in CRO, paid acquisition, lifecycle marketing, and funnel optimization, including quiz funnels • Strong copywriting and brand messaging instincts • Excellent taste and judgment. You know what great looks like and do not ship mediocre work. Familiarity with leading US consumer health brands. • The default use of AI tools and workflows is non-negotiable for this role. If you are not already fluent in using AI, this role is not a fit. • High agency; thinks like an owner. Doesn’t wait to be asked. Move fast and break things. • Deep passion for consumer health, longevity, health trends, and service which is our #1 company value • A measured approach to balancing growth with compliance, risk, and brand integrity. • You understand how brand and performance marketing work together to shape the long term brand and success of the company. • Extremely results-oriented with high standards for execution; you are able to execute yourself and do not always delegate. • Thrive in fast-moving, founder-led environments with high trust and high expectations • Deeply committed to personal and professional growth. Hard working. High drive. High integrity. Good communicator and leader. What Success Looks Like • 30 days: Clear growth thesis, deep funnel and customer understanding, strong testing velocity, and growth roadmap in place. • 90 days: Material improvements in CAC, CVR, and LTV while scaling ad spend 2x+; successful compliant launch and scaling of new prescription peptide products; implement new subscription app and retention tools. • 12 months: A scalable, durable, multi-channel growth engine and repeatable product-launch playbook that compounds revenue predictably; an in-house team directly reporting and executing. Role Details and Upside • High-impact leadership and execution role • Rapidly growing company with strong momentum (9 employees currently); we are building a category-defining health brand built upon trust, empowerment, world-class service, and authenticity. • Results and values-oriented culture with flexibility around schedule and time off • Fully remote role with required overlap with U.S. hours • Competitive compensation with meaningful upside that grows as the company grows; compensation depends on experience and geography. • Clear path to expanded leadership and executive responsibility over time About Levers.Health Levers is a fast-growing telehealth startup offering longevity services across the U.S. Our mission is to help people become healthier, happier, and able to serve their purpose better through better health. We go beyond standard medical interventions, emphasizing lifestyle change, education, empowerment and cutting-edge treatments that responsibly blend alternative and conventional medicine. We operate at the frontier of modern healthcare while maintaining a deep commitment to service, safety, compliance, and trust. We are a high-performance team that values execution, adaptability, ownership, and personal growth. We care deeply about our patients and take pride in delivering world-class service. We are building for the long term, and we are winning. www.levers.health Pay: $24,000.00 - $220,000.00 per year Benefits: • Flexible schedule • Paid time off • Professional development assistance Application Question(s): • You MUST answer all screening questions to be considered; all others will be discarded. Provide a link to a video introduction of yourself less than 2 minutes. • Walk us through 1-2 examples where you personally owned and scaled growth for a U.S.-based consumer brand. Include starting metrics, what you specifically did, what changed, and the results, as well as insights along the way. Be specific. Numbers matter. • What do you believe most US consumer healthcare companies are getting wrong today? Pick one thing and go deep. How would you approach it differently at Levers? • Where do you live full time? (country and city) Work Location: Remote Apply tot his job