Experienced Social Media Manager II – Customer Engagement Strategy & Activation for E-commerce Growth and Digital Innovation

Introduction to arenaflex arenaflex is a leader in the entertainment and retail industry, known for its innovative approach to customer engagement and e-commerce growth. Our team is dedicated to creating magical experiences for our customers, and we are looking for a talented Social Media Manager II to join our in-house Trading Desk. As a key member of our team, you will lead our paid social media efforts for our direct-to-consumer retail business, driving traffic and revenue through innovative strategies and campaign management. About the Role & Team Our team directly manages paid and organic social media in several ad manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, X, LinkedIn, and Sprinklr (for organic). We are a collaborative and dynamic team that values innovation, creativity, and data-driven decision making. As a Social Media Manager II, you will report to the Manager, Social Media Strategy & Activation and will be responsible for leading our paid social media efforts, including campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, and performance insights reporting. Key Responsibilities Lead paid social e-commerce strategy for arenaflex's direct-to-consumer retail and drive this forward through innovation Provide strategic input and guidance to best achieve client goals Implement, manage, and optimize paid social advertising campaigns that achieve the business's traffic and revenue goals Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms – YouTube, Meta, Snapchat, TikTok, X, and Pinterest Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners Work with our teams to identify and design (or use 3rd party) tools to improve efficiency Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation Required Qualifications & Skills To be successful in this role, you will need: 5 to 7+ years of digital marketing experience with e-commerce experience, and extensive experience with social media advertising platforms and related tools Understanding of online/offline data, including its use in the digital and social space Strong grasp on analytics, measurement, and proper test structures to help coach the team on their advanced analysis and testing Familiarity and ability to enhance the team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc. Comfort with a high level of autonomy Ability to distill very technical details into understandable simple terms that motivate action through aligned values and goals Education A four-year college degree or equivalent work experience is required. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus. Career Growth Opportunities and Learning Benefits At arenaflex, we are committed to the growth and development of our employees. As a Social Media Manager II, you will have access to: Ongoing training and development opportunities to enhance your skills and knowledge Opportunities to work on high-visibility campaigns and projects Cross-functional collaboration with other teams and departments Regular feedback and coaching to help you achieve your career goals Work Environment and Company Culture arenaflex is a dynamic and innovative company that values creativity, collaboration, and diversity. Our work environment is fast-paced and exciting, with a focus on delivering exceptional results and exceeding customer expectations. We offer a range of perks and benefits, including: Health and savings benefits Educational opportunities Special extras that only arenaflex can provide Compensation, Perks, and Benefits arenaflex offers a competitive rewards package to help you live your best life. Our benefits and perks include: Comprehensive health and wellness programs Retirement savings plans Paid time off and holidays Access to exclusive discounts and promotions Conclusion If you are a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Social Media Manager II at arenaflex, you will have the chance to work on high-visibility campaigns, collaborate with a talented team, and contribute to the growth and success of our e-commerce business. Don't miss out on this opportunity to join our dynamic team and take your career to the next level. Apply now to become a part of the arenaflex team! Apply for this job