Experienced Senior Analyst - arenaflex Customer Marketing: Growth and Loyalty - Leading Marketing Campaigns for Enhanced Customer Engagement and Retention

Introduction to arenaflex At arenaflex, we believe that with the right support, individuals and businesses can achieve remarkable progress. As a global and diverse community of colleagues, we are committed to backing our customers, communities, and each other. When you join our team, you become part of a dynamic and inclusive environment where you can learn, grow, and create a unique and meaningful career journey. With a focus on benefits, programs, and flexibility that support you both personally and professionally, we empower you to thrive in your role and beyond. About the U.S. Consumer Services Team The U.S. Consumer Services Team at arenaflex is responsible for our suite of consumer products, services, and experiences in the U.S. This includes premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. Our team is dedicated to making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing Team The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services. We drive demand and inspire engaged card members across the customer lifecycle, focusing on delivering exceptional customer experiences that foster loyalty and retention. The Hilton Co-Brand Marketing Customer Marketing & Channel Innovation Team The Hilton Co-Brand Marketing Customer Marketing & Channel Innovation team at arenaflex focuses on the growth and expansion of Customer Marketing in both Hilton and arenaflex channels from our existing Card Members. As a key member of this team, the Senior Analyst, Hilton Co-Brand Customer Marketing - Growth & Loyalty will play a crucial role in developing and executing marketing growth and loyalty strategies that drive sustainable spend and lend across customer proven revenue driving treatments. Key Responsibilities Develop end-to-end marketing campaign strategies to deliver growth marketing campaigns to existing Hilton Card Members, driving spend and lend from our existing Card base. Collaborate with Hilton and key internal partners to build and optimize growth from proven treatment campaigns in arenaflex and Hilton-owned channels, including Upgrades, SAS, Fingerprint, and Plan It. Collaborate with Hilton and key internal partners to create and optimize loyalty campaigns, such as Monthly eNewsletters, Refer a Friend (MGM), Re-engagement Opportunities, arenaflex & Industry Offers, Hilton Promotions, and Benefit Reinforcement. Lead general campaign management activities, including creative/messaging approach, execution, results analysis, monthly forecasting, and budget management. Develop and maintain a customer marketing scorecard to track performance and report out on performance metrics. Identify opportunities to optimize campaigns through segmentation, creative and offer testing. Partner with the retention team to optimize offers and analyze monthly reporting trends. Partner with creative agencies to develop innovative and impactful marketing communications that drive business results. Essential Qualifications Strong relationship building and partner management skills, with the ability to interact with internal and external partners at various levels across the organization. At least 2 years of marketing experience, with customer marketing and arenaflex marketing tools/process a plus. Skilled in analyzing performance data and ability to pull out the "so what" to propel growth strategies. Passionate, customer-first marketer who is able to challenge the status-quo and deliver value to our Card Members. Analytical and "outside of the box" thinker with proactive problem-solving skills. Strong verbal and written communication skills, attention to detail, and a will to win. Ability to drive projects from concept to implementation. Self-starter with demonstrated ability to work independently. Positive attitude and desire to work on a fun, fast-paced team. BA/BS Required. Preferred Qualifications Experience in performance analysis, relationship management, and marketing execution. Knowledge of marketing automation platforms and data analysis tools. Proven track record of driving business growth through marketing campaigns. Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. Career Growth Opportunities and Learning Benefits At arenaflex, we are committed to helping our colleagues grow and develop in their careers. We offer a range of training and development programs, including Amex Marketing U, a unique learning and development program built for marketers, by marketers. This program inspires marketers to develop their careers through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise. Additionally, we provide access to career development and training opportunities, as well as a flexible working model that allows you to balance your work and personal life. Work Environment and Company Culture At arenaflex, we pride ourselves on our inclusive and dynamic work environment. We believe in fostering a culture of diversity, equity, and inclusion, where everyone feels seen, heard, and valued. Our colleagues are passionate, driven, and committed to delivering exceptional customer experiences. We offer a range of benefits and programs that support our colleagues' holistic well-being, including competitive base salaries, bonus incentives, comprehensive medical, dental, vision, life insurance, and disability benefits, and flexible working arrangements. Compensation, Perks, and Benefits We offer a competitive salary range of $55,000.00 to $105,000.00 annually, plus bonus and benefits. Our benefits package includes: Competitive base salaries. Bonus incentives. 6% Company Match on retirement savings plan. Free financial coaching and financial well-being support. Comprehensive medical, dental, vision, life insurance, and disability benefits. Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need. 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy. Free access to global on-site wellness centers staffed with nurses and doctors (depending on location). Free and confidential counseling support through our Healthy Minds program. Conclusion If you are a motivated and customer-focused marketer looking for a challenging and rewarding role, we encourage you to apply for the Senior Analyst, Hilton Co-Brand Customer Marketing - Growth & Loyalty position at arenaflex. With our commitment to backing our colleagues and customers, we offer a unique and dynamic work environment that fosters growth, development, and success. Join our team and be part of a global and diverse community of colleagues who are passionate about delivering exceptional customer experiences and driving business results. Apply for this job