Experienced Director of Consumer Data Collection and Activation - Driving Digital Engagement and Data-Driven Strategies at arenaflex

Introduction to arenaflex arenaflex is a leading private industry player, renowned for its innovative approach to consumer engagement and data-driven marketing strategies. As a pioneer in the digital landscape, arenaflex is committed to delivering exceptional customer experiences across various touchpoints. With a portfolio of over 20 distinct billion-dollar brands, arenaflex offers a unique opportunity to work with a diverse range of brands and contribute to their growth and success. Job Overview We are seeking an experienced Director of Consumer Data Collection and Activation to join our team at arenaflex. As a key member of our digital marketing team, you will be responsible for driving first-party data collection and activation strategies across the digital ecosystem. This is an exciting opportunity to work collaboratively with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, adoption, and loyalty across multiple digital channels. Key Responsibilities Develop and implement comprehensive strategies for collecting, managing, and utilizing first-party consumer data across the digital environment. Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation. Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration. Collaborate with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage. Essential Qualifications To be successful in this role, you should possess: A Bachelor's degree in a relevant field. 8-12 years of experience in a similar role, with a proven track record of driving digital consumer engagement and data-driven marketing strategies. A passion for data-driven customer engagement design and a desire to advocate for the best customer experience. Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk. A strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies. Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. Strong understanding of data analysis, customer segmentation, and targeting approaches. Preferred Qualifications While not essential, the following qualifications are desirable: Experience working with multiple brands and managing complex data sets. Knowledge of industry trends and emerging technologies in digital marketing and data analytics. Certifications in marketing automation, CRM, or data analysis. Career Growth Opportunities and Learning Benefits At arenaflex, we are committed to helping our employees grow and develop in their careers. As a Director of Consumer Data Collection and Activation, you will have access to: Opportunities to work with a diverse range of brands and contribute to their growth and success. Collaborative and dynamic work environment that fosters innovation and creativity. Professional development programs, including training and certification opportunities. Mentorship and coaching from experienced leaders in the industry. Work Environment and Company Culture arenaflex is proud of its innovative and creative group culture, which encourages taking risks and driving growth. As an employee, you will be part of a team that: Values diversity and inclusion, and promotes a culture of respect and empathy. Encourages collaboration and open communication, and fosters a sense of community and teamwork. Supports work-life balance and offers flexible working arrangements. Recognizes and rewards outstanding performance and contributions. Compensation, Perks, and Benefits arenaflex offers a competitive compensation package, including: A salary range of $35-$40 per year, depending on experience and qualifications. Comprehensive benefits package, including health insurance, retirement plan, and paid time off. Opportunities for professional growth and development, including training and certification programs. Access to cutting-edge technologies and tools, and a dynamic and innovative work environment. Conclusion If you are a motivated and experienced professional looking to drive digital engagement and data-driven strategies, we encourage you to apply for this exciting opportunity at arenaflex. As a Director of Consumer Data Collection and Activation, you will play a key role in shaping the future of our brands and delivering exceptional customer experiences. Don't miss out on this chance to join our team and contribute to our success. How to Apply To apply for this role, please follow these steps: Read the official notification carefully and ensure you meet the essential qualifications. Fill out the application form and attach the required documents, including your qualifications certificate, passport-size photograph, and signature. Submit your application and wait for further instructions. Don't wait – apply now and take the first step towards an exciting and rewarding career at arenaflex! Apply for this job