Director, Digital Marketing – Market Access, Strategic Marketing
Job Description: • Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities. • Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint. • Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com. • Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance. • Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts. • Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns. • Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges. Requirements: • Bachelor’s degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred. • At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry). • Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred. • Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired. • Entrepreneurial spirit and disruptive mindset. • Successful track record working in a fast-paced, rapid-growth environment. • Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams. • Strong verbal and written communications. • Proven ability to grow and develop others. • Record of achievement, innovation, and compliance. • Market access marketing with or without direct segment-specific customer experience. • Computer Skills: PC, including MS Office Suite. • Professional market access committees, congresses, and related professional organization membership. Benefits: • Comprehensive benefits package includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness. • Eligible for discretionary equity awards and Employee Stock Purchase Plan. • Annual bonus plan for non-Commercial roles and incentive compensation plan for Commercial roles. • Opportunity to own shares of BeOne Medicines Ltd. stock. Apply tot his job