Category Analyst

Califia Farms is seeking a Category Analyst, an entry-level role for individuals passionate about data and consumer behavior. The role involves hands-on training in data analytics and category management, supporting business decision-making across key product categories while collaborating with various teams. Responsibilities Learn and apply analytical techniques to extract insights from internal sales data and syndicated tools Support data cleansing, hierarchy management, and maintenance of product category structures Build weekly and monthly reporting dashboards to monitor business performance Track key performance indicators (KPIs), highlight performance drivers, and flag areas requiring deeper review Prepare clear, concise reports and visualizations for internal stakeholders Assist in evaluating category trends, sales performance, market share, and profitability metrics Support deeper ad‑hoc analyses on key business questions and strategic priorities Help identify growth opportunities, competitive dynamics, and potential risks within assigned categories Use consumer insights and shopper behavior trends to inform sales and marketing strategy Partner with Sales, Marketing, and Operations to support the development of category strategies Learn how assortment, pricing, and promotional levers influence retail performance Help monitor competitive activity and broader industry trends Contribute to customer-facing materials, including category reviews and selling stories Lead and manage category-related projects, ensuring timely and efficient execution Collaborate with internal stakeholders to achieve project objectives Skills Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field Strong analytical aptitude and interest in working with data Proficiency in Excel (pivot tables, charts, basic formulas) Curiosity and willingness to learn syndicated data tools (e.g., Nielsen, Circana) and visualization platforms (e.g., Power BI) Strong organizational skills and attention to detail Clear written and verbal communication skills Ability to work independently while contributing effectively in a collaborative team environment Exposure to SQL, Python, Tableau, Power BI, or other analytical tools through coursework or internships Coursework or internship experience involving large datasets or data storytelling Familiarity with retail, CPG, or consumer insights concepts Benefits Employee benefits program Bonus program Company Overview Califia Farms operates as a natural beverage company. It was founded in 2010, and is headquartered in Bakersfield, California, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship Califia Farms has a track record of offering H1B sponsorships, with 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.