B2B Marketing Manager, K4B
About the position Responsibilities • Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals. • Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels. • Translate product updates and market insights into clear, compelling marketing narratives. • Lead the strategy, planning, and execution of paid media campaigns across B2B channels, including LinkedIn, Google, programmatic, and industry publications. • Build media plans that support pipeline generation, account engagement, and brand awareness across mid-market and enterprise audiences. • Own budget allocation, pacing, and optimization to maximize ROI and cost efficiency across channels. • Partner closely with Sales to translate business goals into targeted paid media strategies that drive measurable outcomes. • Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class targeting, tracking, and reporting capabilities. • Ensure all media buys reinforce KYAK for Business's positioning, messaging, and creative standards across all campaign deliverables. • Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities. • Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs. • Track KPIs and communicate performance trends clearly to leadership. • Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments. • Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up. • Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions • Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities. • Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners. • Support go-to-market planning for new features, integrations, and partnerships. • Help maintain high-quality internal communication and alignment across global regions. Requirements • 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms). • Experience building B2B multi-channel marketing programs across content, paid media, PR, and events. • Strong understanding of sales enablement and partner marketing. • Ability to balance strategy with hands-on execution. • Excellent communication skills: written, visual, and verbal. • Strong analytical mindset; comfortable using data to guide direction. • Skilled project manager capable of owning multiple workstreams at once. • Comfortable navigating a fast-paced, collaborative, global environment Benefits • Work from (almost) anywhere for up to 20 days per year • Focus on mental health and well-being: • Company-paid therapy sessions through SpringHealth • Company-paid subscription to HeadSpace • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) • No meeting Fridays • Paid parental leave • Generous paid vacation + time off for your birthday • Paid volunteer time • Focus on your career growth: • Development Dollars • Leadership development • Access to thousands of on-demand e-learnings • Travel Discounts • Employee Resource Groups • Competitive retirement and health plans • Free lunch 2 days per week • Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more Apply tot his job