UX + Brand Strategist
About the job LawnStarter is the nation’s leading on-demand marketplace for lawn care and home services, crossing $100M in bookings last year. And lawn care is only the beginning — our long-term goal is to become the go-to marketplace for all home services. As the UX + Brand Strategist, you will transform customer and Pro insight into company-shaping action. You’ll sit at the intersection of research, brand strategy, and product discovery; helping us understand what people need, why they behave the way they do, and how our multi-brand ecosystem (LawnStarter, Lawn Love, and HomeGnome) can serve them in clearer, smarter, more differentiated ways. This is a highly strategic, high-leverage role with deep exposure across Product, Growth, Ops, and Design. You’ll run discovery for our most important initiatives, define how our brands show up in the market, and build the insight engines that help our teams consistently make customer-aligned decisions. Problems to be solved 1. Turning scattered insights into company-shaping clarity Today, customer understanding sits in pockets across the company; individual interviews, isolated surveys, support anecdotes, and unshared learnings. Everyone cares, but no one has the full picture.You will help us unify these fragments into a clear, reliable understanding of customer and Pro needs.Your insight engines and stories will influence roadmaps, elevate decision quality, and raise our bar for what “good” looks like across teams. 2. Untangling our multi-brand ecosystem We operate three brands with different customer promises, but they all ultimately deliver one shared product experience. You’ll help us answer: • Who each brand is for • What each brand uniquely promises • How each brand should sound, look, and show up • How to avoid cannibalization while maximizing reach Your work will shape acquisition efficiency, customer trust, and brand preference. 3. Bringing disciplined discovery to a fast, scrappy environment We move fast, often with imperfect information. You’ll build a discovery practice that keeps pace with our speed (rapid interviews, quick tests, tight synthesis.) Which will help us avoid building features customers don’t want. Your work ensures our biggest bets start from real human truths, not assumptions. 4. Aligning teams around stories that inspire action Insights only matter if teams use them. You’ll craft narratives (journeys, briefs, one-pagers, insights decks) that make research memorable, empathetic, and actionable. Your storytelling will anchor quarterly planning, influence prioritization, and help teams move with confidence and direction. What you’ll own: • Lead initiative-level discovery across major product and brand opportunities. • Develop, maintain, and evangelize a continuous-discovery practice (interviews, surveys, tests, synthesis) that can be contributed by anyone in the org. • Define and evolve multi-brand positioning, segmentation, story, and value prop. • Translate insights into roadmaps, personas, jobs-to-be-done, and briefs used by PMs and designers. • Launch rapid validation tests within 48 hours of new ideas. • Lead quarterly insight and brand share-outs for cross-functional alignment. • Contribute to measurable improvements in acquisition, engagement, retention, and perception. Apply tot his job