User Acquisition Manager

About Battle Creek Games Battle Creek Games is a remote, mobile gaming studio behind some of the most-played racing and hunting titles in the U.S., including No Limit 2, Offroad Outlaws, and American Marksman, reaching millions of players worldwide. If you’re excited about contributing to our titles, we’d love to hear from you. About This Role This is a high-ownership, hands-on User Acquisition (UA) role built for someone who wants real impact. You won’t be siloed into one channel or limited to a single title; you’ll operate across all major networks, shape UA strategy, influence creative direction, and work directly with our Head of Performance Marketing on campaigns that scale into the seven figures per month. Every experiment you run and every insight you uncover will directly shape how millions of players discover and engage with our games. You’ll have the freedom to experiment across channels like Facebook, Google, TikTok, DSPs, and emerging platforms such as CTV and rewarded formats, while collaborating closely with product, creative, and analytics. If you’re hungry for ownership, variety, and the opportunity to grow into a true UA powerhouse, you’ll thrive here. What You’ll Do Own & Optimize UA Campaigns • Manage UA campaigns across Meta, Google, TikTok, SDK networks, DSPs, and rewarded channels • Scale No Limit 2 toward a $2M+/month media budget while efficiently growing two additional live titles • Build new campaigns from scratch and maintain/optimize existing ones • Run A/B tests, evaluate user quality, and make fast, data-driven decisions Drive Creative Strategy • Analyze creative performance and turn insights into clear briefs • Collaborate with our Senior Marketing Artist to generate high-impact concepts • Maintain proactive, creative pipelines that match campaign scale Collaborate Across Teams • Partner with Product, Data, and Marketing to align UA strategy with in-game KPIs • Contribute to ASO planning and experimentation • Improve reporting structures to help visualize ROAS, LTV, and creative performance Analyze & Scale • Use AppsFlyer, Metabase, Firebase, and internal dashboards to assess performance • Optimize for ROAS, LTV, and sustainable long-term growth • Identify opportunities across new channels, bidding strategies, and emerging platforms What You Bring • 3–5 years of hands-on mobile UA or performance marketing experience (gaming experience strongly preferred) • Proficiency with Meta Ads, Google Ads, TikTok, and/or SDK/programmatic networks • Strong understanding of attribution, cohort metrics, ROAS, IPM, and LTV • Ability to work autonomously, make quick optimization decisions, and structure clear reporting • High comfort with spreadsheets; SQL familiarity is a plus • Collaborative working style and strong communication skills Nice to Have • ASO experience • Experience with subscription or hybrid monetization • Mobile-first gaming background • A love of motorsports and racing games • Familiarity with TikTok, Snapchat, influencers, or other emerging channels • An AI-first mindset for ideation and workflow efficiency Tech Stack • AppsFlyer, Metabase, Firebase, Sensor Tower, ClickUp, SDKs (Meta/Google) Why Join Battle Creek Games? • Remote by Design: We’re a fully remote team with processes and tools intentionally built for effective, distributed collaboration. • Collaborative Culture: Enjoy a supportive environment where cross-team collaboration and rapid iteration are highly valued. • Impactful Contribution: Play a hands-on role in advancing our most popular titles. • Professional Growth: Expand your skills by working alongside experienced teammates hailing from EA, Small Giant Games, Rovio, and Pocket Gems. • Competitive Benefits & Pay: Compensation is at or above the 75th percentile for the gaming industry, most health plans are fully covered or low-cost, and we offer unlimited PTO to support long-term, sustainable careers. Ready to Accelerate Your Career? If you’re excited about creating top-tier racing experiences for millions of players, and you thrive in a dynamic, collaborative setting, send us your resume, portfolio (if available), and a brief introduction to your background. Join us and help take our multiple titles to the next level! At Battle Creek Games, we believe our strength comes from the diversity of our players and our team. We’re committed to building an inclusive environment where everyone, regardless of race, ethnicity, religion, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or background can do their best work. We welcome candidates from all walks of life and encourage you to apply, even if your experience doesn’t line up perfectly with every qualification listed. What matters most to us is passion, creativity, and a drive to help us build games that millions of players love. Battle Creek Games is proud to be an equal opportunity employer. Apply tot his job