US Consumer Insights & Market Research Specialist
US Consumer Insights & Market Research Specialist Employment type: 1099 contract employee Location: United States (Remote-friendly, with frequent US travel) Industry: Vaping / Smoke-Free Products ABOUT THE ROLE • We're looking for a hands-on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US. • You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams. • This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field. RESPONSIBILITIES • Conduct store visits and interviews to gather real-world insights • Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.) • Analyze trends in flavor preferences, product formats, dual usage, pain points • Segment consumers by behaviour and demographics • Extract and evaluate data from online sources, reports, and databases • Design, execute, and analyze large-scale consumer research surveys to support data-driven product and marketing decisions • Ability to turn qualitative feedback into meaningful patterns and themes • Provide the Product Team with insights that drive informed, consumer centric decisions. • Interact with customers to share insights and/or present product solutions REQUIREMENTS • 2+ years in market research, consumer insights, or related field • Experience with survey tools and basic data analysis (Excel/Sheets) • Comfortable speaking with consumers and store owners • Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset • Willingness to travel frequently across the US (especially around your location) and to spend significant time going from shop to shop and meeting with consumers • Industry experience in vaping, FMCG, or tech is a plus • Ability to navigate ambiguity and adapting research plans based on evolving business needs • Comfortable working remotely, including working in a Chinese company • Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required) BONUS SKILLS • Data visualization tools (Power BI, Tableau, etc.) • Understanding of consumer behavior in highly regulated and/or food & beverages industries • Interest in trends, product innovation, or lifestyle categories Apply tot his job