Sr. Manager, Demand Generation

Our Company: Start your next chapter at Revecore! For over 25 years, we’ve been at the forefront of specialized claims management, helping healthcare providers recover meaningful revenue to enhance quality patient care in their communities. We’re powered by people, driven by technology, and dedicated to our clients and employees. If you’re looking for a collaborative and diverse culture with a great work/life balance, look no further. As part of our team, you’ll be rewarded with: Comprehensive medical, dental, vision, and life insurance benefits from the start of your employment 12 paid holidays and flexible paid time off 401(k) contributions Employee Resource Groups that build community Career growth opportunities An excellent work/life balance Location: Remote – USA As Revecore’s Senior Manager, Demand Generation, you will: Lead Revecore’s strategy to create, accelerate, and convert demand across all segments and channels. This leader will develop integrated marketing programs that align with sales priorities, build qualified pipeline, and drive measurable revenue impact. A highly strategic and data-driven marketer, the Sr. Manager will oversee campaign planning, execution, and optimization across digital, field, and partner channels — ensuring Revecore’s go-to-market efforts are cohesive, customer-centric, and performance-focused. The Role: Demand Generation Strategy & Planning Build and execute an integrated, multi-channel campaign strategy to generate qualified leads and drive pipeline growth. Lead annual and quarterly marketing planning, establishing clear objectives, budgets, and performance metrics. Oversee the campaign calendar and ensure alignment across digital, content, events, and partner marketing initiatives. Account-Based Marketing (ABM) & Personalization Develop and manage ABM programs targeting priority accounts with tailored messaging and experiences. Partner with Sales and SDR teams to orchestrate coordinated outreach and engagement strategies. Leverage intent data and analytics to refine audience segmentation and improve conversion rates. Sales Alignment & Enablement Collaborate closely with Sales to align on pipeline goals, coverage, and campaign performance. Support sales teams with campaign-ready assets, messaging, and email cadences for effective follow-up. Establish feedback loops to continuously improve lead quality and sales readiness. Performance Measurement & Optimization Define and report on key KPIs including MQL-to-SQL conversion, pipeline contribution, and ROI. Drive a culture of experimentation through A/B testing, campaign performance analysis, and agile adjustments. Partner with Marketing Operations to ensure accurate data, lead routing, and attribution. Leadership & Collaboration Lead a high-performing team of campaign and field marketers focused on driving measurable impact. Collaborate across marketing, sales, and product teams to ensure integrated messaging and market execution. Champion innovation, bringing new ideas and best practices for modern demand generation. Key Performance Metrics (KPIs) Pipeline contribution Campaign ROI MQL-to-SQL conversion rates Account engagement & coverage Revenue influence Measures of Success Increased qualified pipeline and conversion Campaign-driven revenue growth Sales and marketing alignment Clear demand-to-revenue attribution You’ll be successful if you have: Experience leading B2B demand generation, with proven success in driving pipeline and revenue growth. Deep expertise in integrated campaign development, ABM (1:1 and 1:Few), and performance measurement. Strong partnership skills with Sales, including experience building joint go-to-market programs. Analytical mindset with ability to translate data into actionable insights. Experience managing budgets and complex campaign portfolios. Familiarity with marketing automation, CRM, and intent data platforms (e.g., HubSpot, 6Sense, Salesforce, etc). Healthcare or technology industry experience preferred but not required. Work at Home Requirements: A quiet, distraction-free environment to work from in your home. A secure home internet connection with speeds >20 Mbps for downloads and >10 Mbps for uploads is required. The workspace area accommodates all workstation equipment and related materials and provides adequate surface area to be productive. Employment is contingent upon eligibility to work in the U.S., employment history verification, and a background check. Revecore is an equal opportunity employer that does not discriminate based on race, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin, age, disability status, veteran status, genetic information, or any other legally protected status. We believe that a diverse workforce fosters innovation and creativity, enriches our culture, and enables us to better serve the needs of our clients and communities. We welcome and encourage individuals of all backgrounds, perspectives, and abilities to apply. Must reside in the United States within one of the states listed below: Alabama, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts Michigan, Minnesota, Mississippi Missouri, Nebraska, New Hampshire North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia and Wisconsin