Social Media Coordinator

Aerie by AEO, Inc. is seeking a culturally in-tune, highly organized, and social media-savvy Social Media Coordinator to join their dynamic team. This entry-level role involves managing community engagement, assisting with content planning, and tracking performance metrics across various social media platforms. Responsibilities Manage daily interactions across AE’s social platforms, Instagram, TikTok, Facebook, Pinterest, Threads, YouTube, Snap and more. Respond to tags, comments, and UGC to cultivate brand love while maintaining a witty, Gen-Z-aligned voice. Share audience sentiment and key insights with the broader team to inform strategy Assist with planning, scheduling, and posting content; help pivot in real time based on trends and performance. Support in creating static and video by attending IRL events and capturing in store content Track weekly metrics, highlight wins and opportunities, and share data-driven recommendations to refine strategy Work with Paid Social, PR, and Influencer teams to ensure campaign alignment and support execution needs Stay plugged into Gen-Z culture, emerging memes, and platform updates—sharing insights and ideas during brainstorms Provide occasional social support during key brand moments, which may include evenings or weekends Skills Bachelor's degree, or equivalent experience 1–2 years of relevant experience in social media, digital marketing, or content creation Familiarity with TikTok, Instagram, and short-form video trends, plus a curiosity to learn more Strong copywriting and communication skills; ability to write in a sharp, Gen-Z-friendly voice Organized, detail-oriented, and able to juggle multiple tasks at once A team player with a proactive attitude and passion for youth culture Proficiency in PowerPoint, Excel, Google Slides, and Google Docs Experience using social media management platforms (like Dash Hudson, Monday.com, etc.) Benefits Generous employee discount Summer Fridays Casual dress code Hybrid schedule FOMO events (Exciting company-wide events) Health care benefits (including medical, vision, and dental) Wellness benefits 401(k) retirement benefits Life and disability insurance Employee stock purchase program Paid time off Paid sick leave Parental leave and benefits Discretionary bonuses and other incentives Company Overview We make intimates, apparel, activewear and swim. Every single piece is designed to make every girl feel good. #AerieREAL is about no retouching. It was founded in 2006, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 1001-5000 employees. Its website is