Shopify E-Commerce Design & Conversion Optimization Expert (Health & Supplements Brand)
ob Description We are a fast-growing U.S. supplements brand looking for a high-level Shopify expert to redesign, optimize, and elevate our store’s entire user experience. Our brand sells in the U.S. market in the health & wellness / supplements niche (Brain Nootropic, Bariatric Multivitamin, Blood Pressure Support). We already have a Shopify store, but it needs a full professional redesign, better structure, improved product pages, clean mobile UX, and CRO improvements. We want someone who understands U.S. D2C consumer behavior, has experience in supplements, and knows how to translate traffic into sales. Your Responsibilities 1. Shopify Store Redesign Modern, clean, high-converting layout Build a strong brand identity aligned with health/supplements Improve homepage sections, hero banners, offer bars, and navigation Create a clear customer journey with minimal friction (Reference recommendations: UX, navigation, and structure improvements from our audit ) 2. Product Page Optimization (VERY IMPORTANT) Each product page must include: High-quality layout and structure Strong benefit-focused copywriting Infographics + lifestyle images Supplement Facts layout Before/after visuals Comparison charts “Why Us” trust blocks FAQ, shipping, certifications, returns Cross-sell bundles (Supported by the website audit and product page improvements ) 3. Mobile Optimization Smooth navigation Sticky add to cart Fast-loading images Clean mobile spacing 4. Conversion Rate Optimization Improve site load speed Build bundles (Brain + Bariatric, etc.) Add subscription options Set up cross-sell/upsell elements Improve trust badges & credibility Improve layout for ADA/accessibility & SEO (Follows CRO recommendations from our Shopify optimization report ) 5. Visual Asset Creation We need a designer who can create: Homepage hero/banner designs Product mockups Infographics Icons for benefits Attractive lifestyle images 6. App Setup & Integrations Reviews (Judge.me) Loyalty & rewards Upsells (Rebuy/Zipify/OneClickUpsell) Email capture (Klaviyo or others) Subscription app Speed optimization tools 7. Best-Practice Setup for D2C Supplement Brands Blog layout for SEO articles Compliance-friendly marketing content Clean UI for FDA/GMP badges Strong storytelling and brand credibility blocks (Supported by the strategic D2C improvements in our 30-page report ) Who We’re Looking For Must Have Experience: Shopify + health & supplements brands Graphic design for e-commerce Deep CRO understanding U.S. market experience Ability to redesign pages end-to-end Fluent in English Bonus Skills: Ability to design A+ content for product pages Experience with subscription models Familiarity with Amazon-to-Shopify migration strategies (As emphasized in “Amazon Escape Plan” roadmap and D2C best-practices ) Deliverables Fully redesigned Shopify store 3 fully optimized product pages 1 bundles page Complete homepage redesign 8–12 custom infographics Updated navigation + collections Brand-consistent color system & fonts Speed-optimized theme setup Desktop + mobile versions Apps installed & configured Project Type One-time project with long-term partnership option We will continue launching new products and need ongoing support Budget Open to offers — quality is more important than lowest price. Please send: Portfolio of past Shopify projects Examples of supplement or skincare e-commerce work Your estimated cost & timeline How to Apply Start your message with: “I know D2C supplement UX” Then include: Portfolio links Your proposed timeline Tools/apps you prefer Previous similar projects Apply tot his job