SEO / GEO Specialist

Merchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise. They are seeking an SEO & GEO Specialist to join their marketing team, responsible for driving growth and maximizing revenue opportunities for their Ecommerce platform through SEO and GEO best practices. Responsibilities Implement technical and on-page SEO best practices (ex. Crawlability, canonicalization, information architecture such as headings, tables, schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines Partner with Content and Ecommerce teams to optimize web content through copy updates, webpage creation, site organization, and information architecture (headings, tables, anchors) that site users and LLMs can scan Work closely with Ecommerce and Product Strategy teams to ensure products are optimized for search and online shopping experiences Partner with Ecommerce and Dev teams to monitor site health, identify technical issues, and implement solutions to ensure optimal website performance Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance via analytics tools (e.g.. GA4, GSC, Looker Studio, SemrushOne, Graphite) Conduct traditional keyword research as well as question/intent research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations Stay informed and educate internal stakeholders about the latest SEO/GEO trends and best practices Collaborate with Product, Ecommerce, and Marketing team members to align optimization strategies with broader business objectives, as well as ensure a seamless user experience Skills Bachelor's degree in marketing, business, or related field 1+ years of experience with ecommerce, digital marketing, or related roles Strong analytical skills with the ability to interpret data, draw actionable insights, and develop strategic recommendations Familiarity with e-commerce platforms (e.g. Shopify, Magento, Wordpress) and analytic tools (e.g. GA4) Basic familiarity with HTML coding to support content optimization and technical SEO tasks Solid understanding of SEO/GEO principles and best practices Excellent written and verbal communication skills, with the ability to articulate complex ideas and collaborate effectively with cross-functional teams Detail-oriented, metrics-driven mindset with a passion for delivering exceptional customer experiences Ability to thrive in a fast-paced, collaborative environment and adapt to new trends and technologies in SEO/GEO and digital marketing Enthusiastic self-starter with a creative approach to problem solving Benefits Generous PTO 8 company-paid holidays Hybrid work schedule for select departments Paid volunteer time 401k with matchMedical and dental insurance options, FSA, HSA (with company match), Critical Illness and Hospital Indemnity Insurance options Company-paid life insurance Company-sponsored social events Premium brand partner discounts Employee Assistance Program Employee-led Committees Company Overview Merchology is a USA based company which produces custom embroidered corporate clothing and logo gifts. It was founded in 2013, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 201-500 employees. Its website is