SEO Expert Needed for Shopify Botanical Marketplace
Upwork Job Post: SEO Expert for Shopify + SEMrush (Botanical Marketplace) Title: SEO Expert Needed for Shopify Botanical Marketplace (SEMrush, Technical SEO, Indexing, Content & Ranking Strategy) Job Description: We are looking for an experienced SEO specialist to take full ownership of the SEO strategy for Zenhop.com, a fast-growing botanical marketplace offering kratom, kava, 7-OH tablets, and modern wellness products. We need a professional who understands: • Shopify SEO (products, collections, blogs, metafields) • SEMrush (keyword clusters, competitor analysis, backlink strategies) • Google Search Console (indexing, page issues, coverage fixes) • Restricted niches (kratom, supplements, botanical wellness) • FDA-compliant, safe SEO language Your mission: Improve rankings, fix technical SEO, increase organic traffic, and build a sustainable long-term SEO system for our marketplace. Responsibilities: • SEMrush management (keywords, clusters, audits, competitor analysis) • Google Search Console indexing fixes (coverage issues, sitemaps, errors) • Shopify SEO optimization (metadata, schema, alt text, internal links) • Speed & technical improvements (Core Web Vitals) • Content SEO optimization (blogs, product descriptions, category pages) • Backlink strategy and outreach (niche-specific opportunities) • Monthly reporting + keyword movement tracking • Build a long-term SEO roadmap for Zenhop Google Search Console & Indexing: • Fix indexing errors and “Discovered – not indexed” pages • Resolve crawlability issues • Update and optimize sitemaps • Remove duplicate URLs and poor-quality pages • Improve Core Web Vitals for better ranking • Fix schema/structured data issues Requirements: • 3+ years eCommerce SEO experience • Strong Shopify SEO background • Advanced SEMrush skills • Experience ranking competitive niches • Understanding of FDA-safe compliance language • Strong communication and reporting skills Nice to Have: • Experience with kratom, kava, botanical or supplement industries • Background in SEO content writing • Familiarity with structured HTML About Us: Zenhop is a modern botanical marketplace offering premium kratom, kava, 7-OH, and wellness products from trusted brands. Our mission: “Trusted Botanicals. One Place.” We want a long-term partnership with a true SEO professional. What We Offer: • Long-term stable work • Flexible schedule • Honest, fast communication • Opportunity to grow with our brand To Apply, Please Include: 1. 3 Shopify SEO projects + results 2. Your SEO approach for competitive niches 3. Tools you use (must include SEMrush) 4. Your hourly rate or monthly plan 5. A short SEO audit of Zenhop.com (2–3 sentences) Ideal Candidate Summary: You are a strategic, technical, and content-driven SEO expert who can safely rank a botanical marketplace and fully manage Shopify + SEMrush from A–Z. Apply tot his job