Senior Paid Media Specialist - Remote

EMPIRE BEAUTY SCHOOL "To create opportunities for people to improve their lives." Senior Paid Media Specialist - Remote Help Shape the Future of Beauty Education • Lead Paid Media Strategy across 74 Schools Nationwide Empire Beauty School, one of the nation's largest network of cosmetology schools-is seeking a Senior Paid Media Specialist to drive innovative and high-performing media strategies that help thousands of students each year change their lives through beauty education. This is a rare opportunity to drive national/local paid media strategy for a fast-growing, mission-driven organization while working primarily remote with a collaborative, forward-thinking marketing team. Why This Role Is Exciting: • High-impact scope: You'll manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale. • Innovation encouraged: We want someone who pushes boundaries-experimenting with new platforms, testing AI-driven optimizations, and architecting sophisticated campaigns across the entire media funnel. • Growth & stability: Empire Beauty School is a best-in-class, expanding brand with a more than 90 year legacy of helping people build careers they love. • Remote flexibility: Enjoy the freedom of remote work while contributing to a passionate, mission-centric team. In-person meetings will be requested only as needed. What you'll do: • Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels. • Build full-funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI. • Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently. • Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives. • Manage budgets overall and across multiple schools and markets, ensuring efficient and data-backed allocation of spend. • Monitor, measure, and refine campaigns continuously using best-in-class attribution and analytics practices. What we're looking for: • 5+ years of proven paid media experience with a track record of delivering measurable results. • Deep expertise in Google Ads, Meta Ads, and hands-on experience with additional digital channels (TikTok, programmatic, YouTube, etc.). • A strategic thinker who can blend creativity with data to build high-converting, innovative campaigns. • Ability to thrive in a fast-moving environment and adapt to the evolving digital landscape, including the use of AI-driven tools. • Strong analytical mindset with experience in attribution, optimization, and multi-location campaign management. • Excellent communication skills and the ability to present insights confidently. What We Offer: • Competitive salary and full benefits package, commensurate with experience. • Remote-first culture with periodic in-person collaboration opportunities. • Chance to work with a growing, nationally recognized brand committed to transforming lives through education. • A supportive, passionate team that values innovation, continuous learning, and forward-thinking marketing strategies. • 401K, medical, dental, vision, and more! • Generous paid time off • 12 Paid Holidays The salary range for this position is $80,000.00 - 90,000.00 per year, depending on experience. Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals. Candidates for this position must reside within one of the following states: NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI. Apply tot his job