Senior Manager, User Acquisition
Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization. Responsibilities • Functional expert in media buying and user acquisition • Work with UA Leadership to execute on and lead UA performance for EA Mobile's top titles • Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement • Nurture advertising partner relationships to strengthen EA's standing within the partner's development roadmap • Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing • Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners Requirements • 4+ years of experience in mobile media buying / user acquisition / performance marketing • Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV) • Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats • Experience inspiring team members at any level to achieve at an level • BA/BS Degree in marketing/finance or equivalent Quantitative field • Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat. • Experience working in a metric-driven role focused on return on investment • Passion/knowledge for video games • Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing • Knowledge of Excel, SQL and Microsoft office / google applications • Working knowledge and familiarity with coding languages like Python or HTML • Comfortable managing multi million dollar budgets This job is for you if... • You want to be apart of an elite data-driven mobile marketing unit • You want to be apart of building technology to help us improve the mobile advertising landscape • You have an investor's mindset and want to share your knowledge with others COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES • British Columbia (depending on location e.g. Vancouver vs. Victoria) *$130,800 - $183,000 CAD • California (depending on location e.g. Los Angeles vs. San Francisco) *$150,100 - $228,000 USD • Washington (depending on location e.g. Seattle vs. Spokane) *$141,300 - $192,000 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Apply tot his job