Senior B2B Product Lead - Data & Analytics Solutions Marketing Expert

Unlock Your Potential as a Premier B2B Product Marketing Leader at Concentrix Are you a talented and ambitious Senior Product Lead with a passion for driving business growth through innovative marketing strategies? Do you have a proven track record of success in the B2B space, particularly in data and analytics technologies? Concentrix, a leading provider of customer experience solutions, is seeking a skilled B2B product marketing professional to join our dynamic marketing team and spearhead the growth of our data and analytics business. About Concentrix and Our Remote Workspace Concentrix is a global company that empowers digital customer experiences with the latest customer interaction technologies. Our remote office provides a state-of-the-art and comfortable workspace, allowing you to work from anywhere and collaborate with our talented team. We're committed to fostering a culture of innovation, creativity, and inclusivity, and we're looking for like-minded individuals to join our team. Job Summary As a Senior B2B Product Lead, you will be responsible for leading global product marketing efforts from strategy to execution for our data and analytics solutions. You will drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle. This is a high-visibility role that requires a strong and diverse skillset, including product and content marketing expertise, strategic planning, and sales enablement. Key Responsibilities Lead global product marketing efforts from strategy to execution for data and analytics solutions, including client segment selection, demand generation resourcing, sales enablement, and market penetration plans. Develop and execute marketing strategies to support sales efforts across the sales cycle, driving market expansion and revenue growth. Build an amazing, distinctive brand position and build awareness for Concentrix technologies and expertise through all relevant channels. Oversee all aspects of assigned products and services, including branding, advertising, content, events, collateral, analyst and market research, and website. Collaborate with digital and demand generation experts to build and execute high-impact account-based marketing campaigns and content strategies. Arm the sales team with the tools and materials needed to win clients across verticals. Qualifications and Experience To succeed in this role, you will need: A Bachelor's degree in a related field (MBA preferred). At least 5 years of experience in data and analytics technologies (preferred). A proven track record of success in product launches and orchestrating B2B multi-channel strategies. Strong presentation and communication skills, with the ability to articulate complex ideas to various audiences. Familiarity with Marketo and Salesforce demand generation tools (preferred). Advanced skills in MS Office and visual design tools (preferred). Essential Skills and Competencies We're looking for a creative thinker with a passion for learning and adopting new marketing strategies and tactics. You should be a strategic and analytical problem-solver, with the ability to drive results in a fast-paced and dynamic environment. Excellent communication and collaboration skills are essential, as you will be working closely with cross-functional teams, including sales, product, and digital marketing. Career Growth Opportunities and Learning Benefits At Concentrix, we're committed to helping our employees grow and develop their skills. As a Senior B2B Product Lead, you will have the opportunity to: Develop your marketing expertise and stay up-to-date with the latest industry trends and best practices. Collaborate with experienced professionals and learn from their expertise. Take on new challenges and responsibilities, driving business growth and innovation. Participate in training and development programs to enhance your skills and knowledge. Work Environment and Company Culture At Concentrix, we pride ourselves on our inclusive and collaborative culture. Our remote workspace is designed to foster creativity, innovation, and productivity, with the flexibility to work from anywhere. We're committed to supporting our employees' well-being and providing a healthy work-life balance. Compensation, Perks, and Benefits We offer a competitive salary and benefits package, including: A comprehensive compensation package that reflects your experience and qualifications. A range of benefits, including health insurance, retirement savings, and paid time off. Opportunities for professional development and growth. A dynamic and supportive work environment that encourages innovation and creativity. Join Our Team and Unlock Your Potential If you're a talented and ambitious Senior B2B Product Lead looking to drive business growth through innovative marketing strategies, we want to hear from you. Apply now to join our dynamic marketing team and take the first step towards unlocking your potential. Ready to join us? The first step is easy. Click apply now and we'll be in touch soon! Apply for this job