[Remote] Sr. Amazon Growth & Advertising Manager (Seller Central, Portfolio) - Remote

Note: The job is a remote job and is open to candidates in USA. North Coast Medical (NCM) is a global leader in the Occupational, Physical and Hand Therapy markets, seeking a Sr. Amazon Growth & Advertising Manager to own and scale their Amazon Seller Central business. This role involves managing advertising performance, portfolio growth, and profitability, along with cross-functional collaboration to ensure alignment in advertising demand and inventory. Responsibilities • Own strategy, execution and performance for Sponsored Products, Brands, and Display • Build and manage scalable campaign structures across a multi-SKU portfolio (e.g., segmentation by product family, match type, and intent) • Set and manage budgets, bids, keyword and product targeting, and negative keyword routines • Optimize performance using TACoS, ACoS, ROAS, contribution margin, and price discipline • Establish SKU-level and portfolio-level investment rules to balance growth between hero and long-tail products • Execute structured testing programs including keyword expansion, product targeting, competitor conquesting, and creative-driven testing • Maintain a disciplined weekly optimization cadence and quarterly growth roadmap • Prioritize spend and optimization across approximately 100 SKUs and 25 meta-groups using tiered performance models • Maintain SKU- and Meta-Group-level performance views to identify growth opportunities, under-performance, and efficiency gaps • Improve conversion performance through optimization of: Titles, bullets, descriptions and SEO, Images and creative testing, A+ Content and Brand Store merchandising • Monitor and improve click through rate (CTR), unit session %, and conversion rate (CVR) • Ensure listings and content remain retail-ready to support advertising effectiveness • Maintain and optimize the Amazon Store across approximately 25 item meta groups • Improve navigation, cross-sell, and funnel performance through merchandising enhancements • Coordinate content and promotional initiatives across meta groups to support discoverability and conversion • Monitor store traffic and conversion trends to guide optimization priorities • Develop and manage a disciplined promotional calendar (coupons, deals, seasonal promotions, subscribe-and-save where applicable) • Monitor retail price integrity and marketplace fluctuations to protect brand positioning and minimize price disruption • Support leadership strategy to maintain channel control and a clean seller landscape (e.g., monitoring third-party seller activity and reporting issues as needed) • Own weekly and monthly reporting for revenue, traffic, conversion, and advertising performance • Develop dashboards and structured insights for leadership that drive decision-making and accountability • Identify competitive threats, category trends, and growth opportunities • Provide clear, actionable recommendations to leadership • Monitor listing health, account health, suppression risk, and customer experience indicators • Coordinate issue resolution with internal stakeholders and Amazon support when required • Proactively mitigate risk to minimize disruptions and protect sales continuity • Define, request and prioritize Amazon creative needs; Creating Marketing will execute the layout and graphic production • Define reporting, KPI’s and analytical frameworks • Align forecasting, inventory, and buying plans with advertising, promotions and launches • Deliver performance insights and recommendations to ensure Amazon growth aligns with revenue, margin, and brand objectives • Audit existing campaign structures and performance • Identify and eliminate wasted spend • Establish SKU-level investment priorities and efficiency guardrails • Deliver a clear advertising and growth roadmap to leadership Skills • Bachelor's degree in Marketing, Business, Communications, or related field • Demonstrated ownership of Amazon advertising results end-to-end • Strong understanding of contribution margin, Amazon fees, and profitability tradeoffs • Experience with Brand Registry, A+ Content, and Brand Store management • Experience improving performance through Store merchandising and portfolio strategy • Familiarity with Amazon tools such as Helium 10, Jungle Scout, Data Dive, or similar • Experience monitoring price integrity and unauthorized seller activity • Experience with Amazon Attribution • Experience operating in a controlled brand environment • This role is not intended for entry-level or training candidates Benefits • Medical / Dental / Vision / Life Insurance • PTO • 401k Match • Employee Assistance Program Company Overview • North Coast Medical is a web portal that supplies a wide range of occupational, physical and hand therapy products and devices. It was founded in 1974, and is headquartered in Morgan Hill, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job