[Remote] Senior Director -Marketing Technology

Remote Full-time
Note: The job is a remote job and is open to candidates in USA. Catalyst Brands LLC is seeking a Senior Director – Marketing Technology to lead their engineering team in building and scaling innovative marketing technology solutions. This role involves collaborating with data engineering and data science teams to enhance customer experiences through AI-driven personalization and advanced analytics, while ensuring high-quality delivery and operational excellence. Responsibilities • Champion the Agile SDLC across the organization, serving as both a coach and a practitioner. Outcomes: consistent, predictable, and high-quality delivery • Lead the design and development of web-scale, cloud-native marketing platforms. Outcomes: high performance, resilience, and scalability • Partner with data engineering and data science teams to enable advanced analytics, personalization, and machine learning use cases across CRM, CDPs, ESPs, DAMs, and identity management. Outcomes: improved customer match rates, faster delivery of marketing campaigns, increased sales due to personalization • Drive a culture of experimentation and innovation, including AI and automation. Outcomes: higher customer engagement and improved marketing effectiveness • Establish and continuously evolve engineering practices in test automation, CI/CD, DevSecOps, monitoring, and incident response. Outcomes: Improved delivery quality metrics, improved MTTR • Manage global engineering teams, recruiting and developing talent, fostering innovation, accountability, and career growth. Outcomes: Reduced attrition, improved employee engagement metrics • Communicate program status, risks, and opportunities to senior leadership, ensuring transparency and alignment with business goals. Outcomes: better on-time delivery, fewer scope revisions • Ensure high-quality documentation and compliance with engineering, security, and regulatory standards. Outcomes: reduced financial impact due to security breaches • This role will decide how agreed functionality is designed and built, with guidance from enterprise architecture and the business • Tradeoffs, when necessary, to deliver according to agreed budget and scope • Career progression for employees within the MarTech engineering organization • Engineering process design and implementation with MarTech engineering Skills • Proven expertise in Agile software development lifecycles (Scrum, SAFe, Kanban), with experience coaching teams and scaling Agile practices across large organizations • Demonstrated ability to deliver enterprise-scale and web-scale software platforms, leveraging microservices, APIs, event-driven architectures, and modern cloud technologies • Strong partnership with data engineering and data science; ability to translate marketing needs into platform features that enable advanced analytics and AI-driven experiences • Demonstrated skill in data engineering, data analysis and statistical reasoning • Visionary leadership in AI, personalization, experimentation platforms, and marketing automation, with proven results in delivering forward-looking capabilities • Operational excellence in managing distributed engineering teams, including resource planning, performance management, and vendor/contractor oversight • Deep knowledge of CRM, CDPs, ESPs (e.g., Salesforce Marketing Cloud, Attentive), DAMs, and identity management systems • Success scaling high-performance engineering teams while balancing innovation and delivery discipline • Strong communication and leadership skills, with the ability to influence in cross-functional, matrixed environments • Bachelor's degree in STEM; master's preferred • 10+ years of experience in MarTech, data-driven platforms, or adjacent software engineering leadership roles Company Overview • Catalyst Brands brings together Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney, creating an unmatched portfolio of iconic retail banners that celebrate the essence of American style. It was founded in undefined, and is headquartered in , with a workforce of 10001+ employees. Its website is Apply tot his job
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