[Remote] Marketing Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Shady Grove Fertility is a leading provider of fertility services dedicated to helping individuals and couples achieve their dream of starting a family. The Marketing Social Media Manager will play a crucial role in shaping the online experience of the brand, leading the development and execution of social media strategies to enhance brand awareness and patient engagement. Responsibilities • Lead the creative development and execution of a national social media strategy that elevates brand awareness, supports patient acquisition goals, and celebrates the mission of helping people build families • Oversee the planning and publishing of content across corporate and clinic-level channels, ensuring a cohesive voice, brand consistency, and compassionate tone • Inform content creation and creative direction, collaborating with marketing, communications, and clinical subject matter experts to produce educational and inspiring stories that build trust and engagement • Establish and maintain governance frameworks, including platform guidelines, response protocols, and compliance with healthcare marketing and privacy regulations (HIPAA, FTC) • Partner with paid media and analytics teams to align organic and paid strategies, optimizing campaigns for reach, conversion, and efficiency • Monitor and interpret performance data, providing regular insights and recommendations to improve audience engagement, community sentiment, and content effectiveness • Manage and mentor internal and external resources, including agencies, freelancers, and regional partners to ensure alignment, timeliness, and high-quality execution • Stay ahead of social trends, platform evolutions, and emerging formats, identifying opportunities for innovation that reinforce US Fertility’s leadership in reproductive healthcare Skills • Bachelor's degree in marketing, communications, journalism, or a related field • 7+ years of experience in social media strategy, content development, or digital communications, ideally within healthcare, wellness, or a similarly regulated industry • Proven track record leading social media programs that deliver measurable growth in awareness, engagement, and conversion • Deep understanding of social analytics, audience targeting, and content optimization tools (e.g., Sprout Social, Meta Business Suite, Google Analytics) • Exceptional writing and editing skills, with a strong sense for tone, empathy, and brand storytelling • Fluency with design tools and an aesthetic sensibility • Experience managing cross-functional stakeholders, agencies, and distributed teams • Strong organizational and leadership skills; ability to manage multiple priorities in a fast-paced environment Benefits • Competitive pay + bonus • Comprehensive training • Medical, dental, vision, and 401(k) matching • Generous paid time off and holidays • Retirement plan • Tuition assistance • Ability to make an impact in the communities we serve Company Overview • Shady Grove Fertility Center offers intrauterine insemination, ovulation, egg donation, fertility preservation, and related services. It was founded in 1991, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job