Remote Marketing Automation Specialist – Full‑Time Senior Role Managing Email Campaigns, CRM & Lifecycle Marketing for Fast‑Growing SaaS Team in Upland, California – $90k‑$110k Salary

TITLE: Remote Marketing Automation Specialist – Full‑Time Senior Role Managing Email Campaigns, CRM & Lifecycle Marketing for Fast‑Growing SaaS Team in Upland, California – $90k‑$110k Salary --- #### About the team and why we’re hiring now In the past 12 months our product‑led growth engine has added **$8 M** in recurring revenue, and that surge has exposed two clear bottlenecks: (1) the need for a tighter loop between acquisition, activation, and retention, and (2) the desire to let our content‑heavy brand speak directly to each prospect at the right moment. We’ve built a cross‑functional “Growth Ops” squad of **12 marketers, 3 data engineers, and 4 product managers** in Upland, California who already own the customer journey from the first click to renewal. But we’re missing a senior practitioner who can own the automation layer, stitch our tech stack together, and make data‑driven decisions that lift conversion rates by double‑digit points. That’s why the **Remote Marketing Automation jobs** role opened up today. #### What you’ll own – day‑to‑day responsibilities - **Design, build, and iterate multi‑step email and in‑app workflows** in HubSpot and Marketo that guide leads from MQL to SQL, then from trial to paying customer. You’ll own the full lifecycle: segmentation, trigger logic, content templating, testing (A/B/n), and reporting. - **Maintain a single source of truth for all customer attributes** in Salesforce and Segment, ensuring that our CRM data is clean, permission‑compliant, and enriched nightly via APIs and Zapier integrations. - **Collaborate with product, sales, and support** to map out post‑purchase journeys (on‑boarding, upsell, churn prevention) and translate them into automated nurture sequences, aiming for at least a **15 % lift in activation** and a **5 % reduction in churn** per quarter. - **Own the analytics dashboard** in Tableau and Google Data Studio, pulling in email performance, revenue attribution, and funnel health. You’ll turn raw numbers into actionable insights and present them in weekly stand‑ups with the Growth Ops leadership. - **Develop and enforce SLA‑driven processes** for campaign rollout: all new flows must pass a 48‑hour review window, a 24‑hour QA checklist, and a 2‑hour post‑launch monitoring period. If you miss a deadline, we’ll own the impact together and iterate fast. - **Mentor junior marketers** on best‑practice automation, from writing copy that respects GDPR to setting up dynamic content blocks that adapt to device type. #### The stack you’ll be comfortable with | Category | Tools (must‑know + nice‑to‑have) | |----------|----------------------------------| | Marketing Automation | **HubSpot**, **Marketo**, **Pardot** | | CRM & Data Management | **Salesforce**, **Segment**, **Zapier** | | Analytics & Reporting | **Google Analytics 4**, **Tableau**, **Google Data Studio**, **Looker** | | Email & SMS Delivery | **Braze**, **SendGrid**, **Mailgun** | | SQL/DB | **PostgreSQL**, **BigQuery** | | Scripting | **Python** (pandas) or **R** for data prep | | Project Collaboration | **Slack**, **Asana**, **Jira** | | Testing & Optimization | **Optimizely**, **VWO**, **Litmus** | You don’t need to be an expert in all of them, but you must have **hands‑on experience with at least three** of the core automation platforms (HubSpot, Marketo, Pardot) and be comfortable writing **SQL queries** to pull audience lists. #### What success looks like – the metrics that matter - **Email open rates** ↑ 5 pp (percentage points) within 6 months of taking ownership. - **Click‑through rates** ↑ 8 pp on nurture campaigns targeting the “mid‑funnel” segment. - **Conversion from trial to paid** ↑ 12 % YoY, measured through our Salesforce pipeline. - **Churn reduction** in the first year ≥ 4 % (absolute) for the cohort you manage. - **Automation reliability SLA** ≥ 99.5 % (no broken flows, no missed triggers). You’ll receive a **quarterly KPI review** where you present a one‑page “impact snapshot” to the VP of Growth Ops. We’ll celebrate wins at the virtual “Growth Huddle” and diagnose dips together—no finger‑pointing, just data‑driven improvement. #### Who you are – the experience and mindset - **5–8 years** of hands‑on marketing automation experience in B2B SaaS, preferably with a subscription model. - Proven track record building **end‑to‑end lifecycle programs** that moved at least **10 % of leads** from acquisition to activation. - **Strong analytical chops**: comfortable dissecting a funnel in SQL, visualizing in Tableau, and translating findings into copy or flow changes. - **Copywriting fluency** for email, in‑app, and SMS, with a knack for personalization tokens and dynamic content. - **Project‑management rigor**: you thrive on checklists, version control (Git for email templates), and clear hand‑offs. - **Collaborative spirit**: you’ll be remote, but you’ll still show up daily on Slack, attend weekly video stand‑ups, and contribute to the #growth‑ops channel with quick wins and lessons learned. - **Compliance awareness**: GDPR, CAN‑SPAM, and CCPA are not just buzzwords – you’ll embed consent handling into every flow. **Nice‑to‑haves** (won’t disqualify you): experience with **Braze** for mobile push, familiarity with **Python** for data wrangling, or a certification in HubSpot Marketing Software. #### A human moment from the team > “When I first launched a ‘welcome series’ for our newest trial users, the open rate jumped from 22 % to 38 % in just two weeks. Seeing that live dashboard light up while my kids were building a Lego castle in the living room reminded me why I love remote work – I can celebrate the win with my family and then jump on a quick call with the product team in Upland, California to iterate the next step.” – *Sofia, Senior Lifecycle Marketing Manager, based in Upland, California.* #### Why remote – and why Upland, California still matters Our headquarters sit in **Upland, California**, a mid‑size tech hub where we host monthly “Growth Office Hours” at a co‑working space downtown. Even though the role is fully remote, we value occasional in‑person syncs for high‑impact workshops or team‑building retreats. If you’re situated in Upland or the surrounding region, you’ll get a **monthly stipend** for coworking space or travel to our quarterly off‑site in the mountains. If you’re elsewhere, you’ll still be part of the same Slack channels, shared Google Calendar, and weekly video stand‑ups that keep the vibe consistent across time zones. #### How we support your growth - **Learning budget** up to $2 500 per year for certifications (HubSpot, Marketo, Tableau). - **Mentorship program** pairing you with a senior data engineer for the first 90 days, ensuring you can pull the right audiences without waiting on tickets. - **Quarterly “Innovation Sprints”** where you can pitch a new automation idea (e.g., AI‑driven subject line testing) and receive a dedicated sprint budget and engineering time to prototype. - **Health & wellness package**: medical, dental, vision, plus mental‑health days and a wellness allowance for home‑office upgrades. #### Compensation & benefits - **Base salary:** $90,000 – $110,000 USD, commensurate with experience and market benchmarks in Upland, California. - **Performance bonus:** up to 10 % of base, tied to the KPI targets outlined above. - **Equity:** 0.05 %–0.1 % of the company, vested over 4 years with a 1‑year cliff. - **Retirement:** 401(k) match up to 4 % of salary. - **Paid time off:** 20 days + public holidays, plus unlimited sick days (subject to manager approval). #### The interview process – what to expect 1. **Recruiter screen (30 min)** – we’ll confirm location (remote works, but we love to know if you’re in Upland or nearby), salary expectations, and overall fit. 2. **Technical take‑home (4 hrs max)** – you’ll receive a small data set in CSV, a brief brief on a hypothetical lifecycle campaign, and will be asked to design a flow in HubSpot (or Marketo) and write a short SQL query to segment the audience. 3. **Live case study (90 min)** – you’ll present your take‑home solution to the Growth Ops lead and a senior data analyst, discuss trade‑offs, and answer scenario‑based questions (e.g., “How would you handle a sudden 30 % drop in email deliverability?”). 4. **Team fit interview (45 min)** – a casual video chat with two members of the remote marketing team, focused on collaboration style, conflict resolution, and the “human moments” that keep us motivated. 5. **Final call with VP of Growth (30 min)** – high‑level vision, career roadmap, and any remaining questions you have about the role, compensation, or remote‑first culture. We aim to complete the process within **3 weeks**; if you receive an offer, you’ll have **5 business days** to decide. #### How to apply Click “Apply Now” and attach: - Your updated resume (PDF). - A one‑page portfolio highlighting two automation projects (including metrics, screenshots of flow diagrams, and the impact on revenue or engagement). - A brief cover letter (max 300 words) describing why the **Remote Marketing Automation jobs** role in Upland, California excites you and how your experience aligns with the metrics above. We review applications **daily** and will reach out within 48 hours of receipt. #### Closing note If you thrive on turning raw data into personalized conversations, enjoy building reliable, scalable automation that actually moves the needle, and want to work with a team that laughs together on Slack memes while dissecting funnel graphs, then we’d love to meet you. Our growth hinges on people who can balance precision with creativity—exactly the blend we’re looking for in a senior marketing automation specialist. Welcome to the future of lifecycle marketing, remote‑first, but always anchored in the vibrant community of **Upland, California**. --- *We are an equal‑opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.* Apply tot his job