[Remote] Growth Analyst, Digital Product & CRM (Loyalty)

Note: The job is a remote job and is open to candidates in USA. Potbelly Sandwich Works is a nationally recognized neighborhood sandwich shop seeking a Growth Analyst to transform data into meaningful insights that drive guest engagement and loyalty growth. This role involves collaborating with product managers and UX to measure and improve feature performance while optimizing digital experiences across various platforms. Responsibilities • Lead a Culture of Experimentation • Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels • Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor • Define success metrics for feature launches, campaigns, and guest engagement initiatives • Embed experimentation frameworks into both marketing and product development cycles • Elevate Product Analytics • Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints • Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap • Identify friction points and growth opportunities across app, web, and online ordering experiences • Conduct post-launch analyses to evaluate feature success and guide future iterations • Analyze and Optimize Campaign & Loyalty Performance • Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends • Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value • Conduct control group and lift analyses to measure impact across channels and audiences • Recommend optimization strategies for targeting, offers, and personalization based on test results • Strengthen Data Infrastructure & Collaboration • Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities • Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems • Automate dashboards and standardize KPIs for a unified view of digital performance • Partner cross-functionally to align data insights with business, product, and marketing goals • Communicate Insights that Drive Action • Present insights in clear, compelling narratives that connect data to guest behavior and business strategy • Influence decisions across Marketing, Product, and Leadership through data storytelling • Act as a trusted advisor on experimentation, performance management, and digital optimization Skills • Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field • 4+ years of data analysis experience using SQL, R, Python, or similar tools • 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms) • 2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining • Proven success designing, executing, and analyzing A/B tests and growth experiments • Experience translating behavioral and loyalty insights into product roadmap recommendations • Deep knowledge of experimental design, hypothesis testing, and statistical evaluation • Strong understanding of product, marketing, and loyalty performance metrics • Ability to connect quantitative insights to guest experiences and business outcomes • Excellent communication and data storytelling skills • Collaborative, curious, and self-starter mindset • Passion for food, hospitality, and delivering experiences that make guests smile • Experience with Snowflake or similar data warehouses • Advanced SQL/Excel skills and familiarity with data automation • Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4 • Familiarity with omnichannel attribution and campaign measurement frameworks Benefits • Competitive pay with performance-based annual raises! • Medical, Dental & Vision Insurance • Domestic Partnership Benefits • Paid Parental Leave • FSA and HSA with Employer Contribution • Commuter Benefit Program • Retirement Savings 401(k) WITH company match • Employee Assistance Program • Paid Time Off • Discount Program • Flexible Work Schedule • Career growth opportunities Company Overview • Potbelly Sandwich Works is a restaurant chain serving sandwiches, soups, and shakes customized for customers. It was founded in 1996, and is headquartered in Chicago, Illinois, USA, with a workforce of 5001-10000 employees. Its website is Apply tot his job