[Remote] Director, Marketing – Pet Resorts

Note: The job is a remote job and is open to candidates in USA. NVA Pet Resorts is seeking an experienced Marketing Director to lead and scale a data-driven marketing team. The role involves setting marketing strategy, leading a high-performing team, and collaborating with various departments to drive brand awareness, customer acquisition, and retention across its multi-brand portfolio. Responsibilities • Own Pet Resorts’ overall marketing, growth, and retention strategy across all channels and customer touchpoints • Set marketing priorities, roadmap, and resourcing to support annual and multi-year growth goals • Own marketing KPIs, dashboards, budget, and ROI optimization • Serve as the voice of marketing on the Pet Resorts Leadership Team • Use data and insights to guide decisions, prioritize initiatives, and report performance to executive stakeholders • Lead, coach, and develop a team of marketing managers and their teams • Set clear goals, performance standards, and accountability • Hire, retain, and develop high-performing talent • Foster a culture of collaboration, innovation, and results • Partner with Operations, Finance, IT, Analytics, and enterprise teams to deliver full-funnel marketing plans that drive same-store growth, acquisition, and retention • Collaborate with executive leadership on go-to-market strategy, pricing, positioning, and offerings • Share learnings and best practices across NVA business units • Ensure consistent, on-brand messaging and campaigns across all channels and +40 brands; oversee creative development, promotional calendars, partnerships, and crisis communications • Lead acquisition strategy, media mix, and performance optimization to drive efficient growth; oversee planning models, pricing strategy, and competitive and consumer insights. Accelerate De Novos ramp time to break even more quickly via emphasizing demand gen in these sites • Own website, digital experience, loyalty, referral, and membership strategies; optimize conversion across the customer journey through testing and experimentation • Oversee marketing technology stack, tools, and processes to improve scalability and efficiency • Leverage consumer insights, analytics, and market trends to inform strategy and decision-making • Partner with enterprise teams to adopt and scale shared platforms and tools • Develop industry-leading loyalty program, partner with Tech team on app development, and influence a seamless customer experience • Ensure measurement and optimization of paid media spend, specifically leading the team to evaluate and evolve the media matrix to maximize ROMI/ROAS for agreed upon metrics • Continue well-developed customer acquisition and lead generation programs, including evaluating promotional effectiveness to attract best customers at lowest cost • Cultivate focus on customer retention via overseeing the development of robust lifecycle marketing tactics as well as developing audience segmentation to define highest value clients and lifetime value • Depending on broader NVA enterprise direction and timing, develop approach to GP/Ethos partnerships to elevate the continuum of care for NVA clients Skills • 10+ years of progressive marketing experience, with 3–5+ years leading and developing teams • Experience owning multi-channel marketing strategies and budgets • Strong business, analytical, and financial acumen with a data-driven mindset • Demonstrated ability to translate strategy into execution and results • Excellent communication and executive stakeholder management skills • Bachelor's degree • Experience with marketing technology platforms and analytics tools • Experience in services, hospitality, or pet-related industries • Entrepreneurial mindset with strong operational judgment Company Overview • At NVA General Practice, we’re on a mission to give every pet their best life. It was founded in 1996, and is headquartered in Agoura Hills, California, USA, with a workforce of 10001+ employees. Its website is Apply tot his job