[Remote] Director HCP Marketing (Oncology)
Note: The job is a remote job and is open to candidates in USA. Permanent Solutions Group is seeking a Director of HCP Marketing specializing in Oncology. The role involves developing and leading strategic marketing plans for healthcare professionals, ensuring alignment with brand strategies, and managing cross-functional collaborations to maximize promotional impact. Responsibilities • Develops and leads key elements of the field sales strategic and tactical plan to the HCP audience, including: optimization of personal promotion execution, field teams’ Plan of Action, product strategy and messaging • Utilize multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of brand strategy and tactical plans • Ensures the HCP personal promotion strategy and tactics align with the Oncology POA through engaging external agencies and collaborating with internal brand and cross-functional partners such as Training, Market Research, and Sales Analytics to maximize personal promotions impact • Partner with the Promotional Review Committee to ensure marketing materials are approved for promotional use • Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics • Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization • Ensuring operational excellence and compliant activation of all key deliverables • Effectively managing multiple agency partners to produce deliverables within timelines and budgets • Develop and deliver presentations to a range of internal (executives, US leadership team, sales, cross functional colleagues, etc.) and external audiences • Hiring, developing, coaching and managing performance of direct reports • Closely managing and achieving budget targets Skills • 10+ years of related pharmaceutical sales and marketing management experience and a BS or BA degree in marketing or equivalent • ONCOLOGY IS A MUST • A minimum of 3-5 years in promotions, product marketing or advertising focused on HCP marketing and brand strategy • Successful people management experience is required • Experience in biotech or pharmaceuticals industry required • Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices • Demonstrated excellence in project management and effectively managing multiple projects/priorities including budgeting and actual spend against budget is required • Strong influencing skills to provide recommendations to commercial business leaders • Demonstrated understanding of pharmaceutical regulatory requirements • Must be able to travel as dictated by business need, including overnights and attendance at some nighttime and weekend program • Previous experience in marketing, market research and/or communications agency experience desired • Preferred experience with managing individual direct reports as well as cross-functional teams Company Overview • Permanent Solutions Group is a recruiting firm that works for financial, pharmaceutical, construction, materials and technology sectors. It was founded in 2002, and is headquartered in Pittsford, New York, USA, with a workforce of 0-1 employees. Its website is Apply tot his job