Remote Crm Specialist jobs – Tampa, Florida – Full‑Time, HubSpot & Salesforce Focus, $70k‑$90k Salary, Mid‑Level Lifecycle Marketing Expert

TITLE: Remote Crm Specialist jobs – Tampa, Florida – Full‑Time, HubSpot & Salesforce Focus, $70k‑$90k Salary, Mid‑Level Lifecycle Marketing Expert --- **Who we are** We’re a midsized B2B SaaS company that grew from a garage prototype to a $45 million ARR business in just five years. Based in Denver, we now run a fully distributed team, but our core product‑development hub sits in Tampa, Florida. We’ve built a reputation for turning raw data into actionable customer journeys—think of us as a concierge for enterprise marketers who need to see every step of a buyer’s path, from first click to renewal. **Why this role exists now** Last quarter we launched a new **customer‑success portal** that doubled the number of self‑service tickets, and our forecasting model showed a **20 % YoY increase in upsell potential** if we could tighten the hand‑off between sales, onboarding, and retention. To capture that upside, we need a dedicated CRM specialist who can stitch together our disparate data sources, automate lifecycle campaigns, and keep the pipeline clean. In short, we’re at a point where the “quick‑fixes” we used in early growth won’t cut it—structured, scalable processes are the new priority. **What you’ll do (day‑to‑day)** - **Own the end‑to‑end lifecycle** for the 500 k+ contacts in our database, designing nurture tracks that move prospects from MQL to SQL with an average conversion lift of 12 %. - **Maintain data hygiene** across HubSpot, Salesforce, and Marketo, running weekly deduplication jobs that keep error rates under 0.5 % and meet our SLA of two business days for any data‑issue ticket. - **Build and optimize automated workflows** in HubSpot and Salesforce Marketing Cloud, using **Zapier** and **Fivetran** to pull enrichment data from Clearbit, Segment, and internal APIs. - **Collaborate with the sales ops team** (5‑person squad) to align field‑sales forecasts with marketing‑qualified leads, updating dashboards in **Tableau** and **Google Data Studio** each sprint. - **Analyze campaign performance** with **Google Analytics 4**, **Mixpanel**, and **Intercom**, delivering weekly reports that surface funnel bottlenecks and recommend A/B test ideas. - **Mentor junior analysts** (2‑person cohort) on best practices for list segmentation, scoring models, and GDPR compliance, ensuring we stay audit‑ready for quarterly reviews. - **Serve as the escalation point** for any CRM‑related incidents, slashing mean‑time‑to‑resolution from 5 hours to under 2 hours by tightening our internal **Asana** ticket workflow. **Who you’ll work with** - **Product Marketing Lead (remote, based in Austin)** – you’ll co‑author the go‑to‑market playbook for each feature release. - **Head of Sales Ops (in Tampa, Florida)** – daily stand‑ups to sync forecast numbers, pipeline health, and territory assignments. - **Customer Success Manager (remote, Miami)** – you’ll design post‑sale nurture streams that push renewal rates from 78 % to 85 % within a year. - **Data Engineering Squad (3 engineers, split across Tampa, Florida and New York)** – they’ll help you set up ETL pipelines in **Snowflake** and keep the data lake tidy. **Tools you’ll master (you’ll see at least 8 in your first month)** 1. HubSpot CRM & Marketing Hub 2. Salesforce Sales Cloud & Marketing Cloud 3. Marketo Engagement Platform 4. Zapier & Make (formerly Integromat) for workflow automation 5. Fivetran for data integration 6. Tableau & Google Data Studio for reporting 7. Intercom for conversational marketing 8. Google Analytics 4 & Mixpanel 9. Asana for project tracking 10. Slack (we’ve even got a #crm‑wins channel) **How we measure success** - **Pipeline health:** Keep the Marketing‑Qualified Lead (MQL) to Sales‑Qualified Lead (SQL) conversion rate at ≥ 12 % each quarter. - **Data quality:** Maintain a duplicate‑record rate under 0.5 % and resolve 95 % of inbound data tickets within our 2‑day SLA. - **Automation ROI:** Deliver a minimum $200k incremental pipeline contribution from automated nurture streams within the first 12 months. - **Team enablement:** Conduct at least two knowledge‑sharing sessions per quarter that lift junior analyst productivity by 15 % (measured via ticket‑closure velocity). **Your background** - **3‑5 years** of hands‑on experience managing a CRM ecosystem for a B2B SaaS or tech‑enabled service. - Proven track record of **designing lifecycle campaigns** that produce measurable lift (≥ 10 % conversion improvement). - **HubSpot Marketing Hub Certification** and/or **Salesforce Administrator (ADM 201)** credential preferred. - Comfortable writing **SQL** queries for data extraction, and fluent in data‑visualisation tools (Tableau, Looker, or Power BI). - Strong grasp of **GDPR, CCPA, and CAN‑SPAM** compliance standards; you should be able to audit a contact list in under an hour. - Excellent written communication – you’ll need to craft both technical SOPs and concise stakeholder emails. **What we offer** - **Salary:** $70,000–$90,000 USD, based on experience, plus quarterly performance bonuses (up to 15 %). - **Benefits:** 100 % employer‑paid health, dental, and vision; a $1,000 annual home‑office stipend; flexible PTO (minimum 15 days). - **Growth:** A clear ladder from Specialist → Senior Specialist → CRM Lead → Head of Lifecycle Marketing, with budget for conferences (e.g., HubSpot INBOUND, Dreamforce). - **Culture:** Weekly “virtual coffee” chats where team members bring a pet, a book, or a favorite meme. Our remote‑first policy means you can work from anywhere, but we meet in Tampa, Florida twice a year for a three‑day retreat that includes a hike in the Rockies. **A human moment** > “I still remember the first time we turned a leaky funnel into a steady stream—it felt like fixing a faucet and watching the whole house fill,” says Maya, our Lead Customer Success Manager. “Jonathan (our CRM Specialist) mapped the exact point where prospects were dropping off, set up a simple nurture loop, and by the next month we saw a 14 % lift in closed‑won deals. It reminded me that behind every data point is a person, and the right automation can actually make their lives easier.” **How to apply** 1. Send a concise cover letter (no more than 300 words) describing a specific lifecycle campaign you built that increased conversion by at least 10 %. 2. Attach a résumé that highlights your CRM certifications and any measurable ROI you’ve delivered. 3. Include a short (max 2 minutes) video or audio clip walking us through a dashboard you’re proud of—feel free to use your phone; we value authenticity over polish. **Next steps** - **Week 1:** Review of applications and shortlisting. - **Week 2:** One‑hour technical interview with our Head of Sales Ops (includes a live data‑cleaning exercise in HubSpot). - **Week 3:** Culture interview with the product marketing lead and a 30‑minute “coffee chat” with Maya, our CS Manager, to discuss cross‑functional collaboration. - **Week 4:** Final interview with the CEO (short, 20‑minute vision alignment). If you’re a CRM‑savvy marketer who enjoys turning messy data into purposeful customer journeys, and you’re ready to make a tangible impact on a $45 M business that’s still hungry for growth, we’d love to hear from you. **Location, again:** While the role is fully remote, we’re headquartered in Tampa, Florida and love to keep a close connection to the local tech community. Expect occasional meet‑ups in Tampa, Florida for team‑building, knowledge sharing, and a few rounds of local craft beer. We’re excited to see how you’ll help us close the gap between a lead and a loyal customer—one well‑engineered workflow at a time. Apply tot his job