Paid Search Manager - Remote - Digital Marketing Expert - B2B Campaigns & Strategy Development
Join the Team That's Revolutionizing Healthcare Be part of a team that's making a tangible difference in the lives of millions. UnitedHealthcare is dedicated to simplifying the healthcare experience, creating healthier communities, and removing barriers to quality care. We're seeking a highly skilled Paid Search Manager to join our team remotely from anywhere in the U.S. As a key member of our digital marketing team, you will play a crucial role in developing and executing B2B digital display, programmatic, and video campaigns that drive results. About the Role This Remote Paid Search Manager position offers an immediate start for the right candidate. You will work closely with internal team members to assist with strategy development, campaign setup, optimization, and reporting. Your primary responsibilities will include the development of display, programmatic, and video campaign strategies, executing daily campaign optimizations, testing, tracking, and performance measurement. You will manage programs to ensure that campaigns are optimally structured, set up, trafficked, and tracked correctly. Key Responsibilities Develop and execute display, programmatic, and video campaign strategies that drive B2B audience activations and align with business objectives. Manage and optimize campaigns daily , including testing, tracking, and performance measurement to ensure optimal ROI. Oversee creative development and approval process to ensure high-quality ad creative that resonates with target audiences. Develop and present reporting and key insights on campaign performance to stakeholders and provide recommendations for future campaigns. Evaluate and improve internal display processes to support strategic planning and implementation. Requirements To succeed in this role, you should have: 5+ years of hands-on experience in executing programmatic/direct partner and paid social campaigns on either client, agency, agency trading desk, or programmatic technology teams. Experience managing B2B accounts with a deep understanding of B2B audience activations. Proficiency in multiple DSPs, DMPs, ad serving, and brand safety platforms to ensure seamless campaign execution. Advanced understanding of digital tactics and measurement , specializing in display, paid social, video, and native advertising utilizing both 1st, 2nd, and 3rd party data sources. Advanced tracking and analytics knowledge to inform campaign optimization and performance measurement. Advanced Excel and PowerPoint skills to develop and present reports and insights. Nice-to-Haves While not required, the following experience is highly desirable: Financial services, insurance, and/or technology experience to provide a deeper understanding of the industries we serve. Experience with Adobe Analytics to enhance campaign measurement and optimization. Experience in DOMO and/or Tableau to provide advanced data visualization and reporting capabilities. Experience in LiveRamp to enhance data management and activation. What We Offer As a valued member of our team, you will enjoy: Competitive salary and comprehensive benefits package. Incentive and recognition programs to reward outstanding performance. Equity stock purchase to provide a stake in our company's success. 401k contribution to support your retirement savings. Why Join Us? At UnitedHealthcare, we're committed to creating a work environment that's inclusive, supportive, and empowering. As a remote team member, you'll enjoy the flexibility to work from anywhere, maintaining a healthy work-life balance while tackling challenging tasks. You'll be part of a team that's passionate about making a difference in the lives of millions, and you'll have the opportunity to grow and develop your skills in a dynamic and supportive environment. Career Growth Opportunities We're committed to helping our team members grow and develop their skills. As a Paid Search Manager, you'll have opportunities to: Develop new skills in digital marketing, programmatic advertising, and data analysis. Take on new challenges and responsibilities as you grow in your role. Collaborate with cross-functional teams to drive business results and achieve company objectives. Learning Benefits We're committed to supporting the ongoing education and development of our team members. As a Paid Search Manager, you'll have access to: Industry-leading training programs to enhance your skills and knowledge. Conferences and workshops to stay up-to-date on the latest trends and best practices. Mentorship and coaching to support your career growth and development. Work Environment and Company Culture At UnitedHealthcare, we're committed to creating a work environment that's inclusive, supportive, and empowering. Our company culture is built on: Diversity, equity, and inclusion to ensure that everyone feels valued and respected. Collaboration and teamwork to drive business results and achieve company objectives. Innovation and creativity to stay ahead of the curve and drive growth. How to Apply If you're a motivated and experienced digital marketing professional looking for a new challenge, we want to hear from you! Apply now and let's discuss how you can become a vital part of our success story. Apply for this job