Media Buyer

Job Summary We are seeking a sharp, data-driven Media Buyer whose experience has a heavy emphasis on digital performance buying across Google Ads and Meta platforms (Facebook, Instagram). You’ll own the end-to-end process of planning, placing, optimizing, and scaling paid media campaigns to drive qualified traffic and maximize ROAS. While digital is the core, you’ll also bring hands-on experience in traditional media (especially TV) and direct media buying for podcasts including emerging audio/digital channels. This is a high-impact role for someone who thrives on testing, iterating, and proving incremental ROI. We are a fast growing start-up in the athletic apparel space. We stand for truth, fairness, and the ideals that make America strong. This could be a part time contractor with room to expand to full time. Responsibilities Digital Buying is 80%+ of the role, 20% will be traditional and premium video. • Lead buying strategy & execution on Google Ads (Search, PMAX, YouTube, Display) and Meta Ads Manager (FB/IG). • Build and manage audience targeting, creative testing frameworks, and budget allocation across campaigns. • Optimize in real-time using platform analytics, UTM tracking, and third-party tools (e.g., Google Analytics, Looker, Northbeam). • Ruthlessly prioritize ROAS and cost-per-qualified lead/acquisition — not vanity metrics. • Conduct A/B tests on creatives, copy, landing pages, and bidding strategies. • Scale winning campaigns and kill underperformers fast. Traditional & Direct Buying (Hands-On Experience Required) • Execute TV media buys (linear, connected TV/CTV) with knowledge of GRP/TRPs, daypart mix, and reach/frequency modeling. • Negotiate and place direct podcast buys (host-read, programmatic audio, Spotify, etc.). • Manage direct partnerships with publishers, influencers, or niche media for sponsored content. • Available for one marketing meeting a week. And one 1:1 meeting per week with founder/CEO. Qualifications Proven track record of scaling campaigns to $100K+/mo spend while hitting ROAS targets (e.g., 3x–5x+). Requirements • 2-5 years of Meta Ads Manager (Advantage+, CBO, dynamic creative) • 2-5 years of Google Ads (all campaign types, Smart Bidding, SA360) • 1-4 years of Budget Management • Analytical (MMM, incrementality testing, geo-lift) • Traditional Media Experience: Direct involvement with TV buys and podcast sponsorship • Boosting UGC • Bid Strategies: tRoas, CAP, Maximize Conversions • Can Build a Performance Dashboard • Direct Negotiation Experience (RFPs, rate cards, added value, make-goods) Nice to Have • Agency or in-house brand experience (e-commerce, DTC, SaaS) • Familiarity with server-side tracking, SKAdNetwork, or privacysafe measurement • Experience with The Trade Desk, DV360, or Amazon DSP About Us We are the only athletic brand standing up for free speech & women’s sports. Get premium workout clothes from the only brand that supports fair competition for women. What We Offer • PT contractor (~50% time) with room to expand to full time Competitive salary + performance bonus tied to ROAS & growth metrics. • No benefits are available at this time. Pay: $45,000.00 - $55,000.00 per year Experience: • Meta Ads Manager: 2 years (Required) • Google Ads: 2 years (Required) • Budget Management: 1 year (Required) • Traditional Media : 1 year (Required) Work Location: Remote Apply tot his job