Marketing Specialist, Webinars

Safe Software is looking for a Marketing Specialist to join the Product Marketing Team to play a key role in leading their Webinar Program. The role involves moderating and organizing webinars, managing logistics, and collaborating with various teams to enhance brand engagement and customer connection. Responsibilities Draft our webinar calendar quarterly based on company and marketing department key themes, strategic objectives, industry trends, and suggested user webinar topics Lead the planning and execution of live and pre-recorded webinars, from scheduling and content development to hosting introductions, moderating, and ensuring a smooth experience for worldwide guest speakers Develop engaging webinar content and materials, including slide decks, graphics, titles, and descriptions, while maintaining brand standards and storytelling consistency Host webinar planning meetings and create webinar briefs in collaboration with presenters to capture key details (topic, objectives, audience, logistics, deadlines, deliverables, etc.) Collaborate with the Community, Marketing Communications and Creative Services teams to support webinar promotion (newsletters, social media and paid ads) Provide sales with detailed Marketing Qualified Lead (MQL) reports following each webinar, including key insights to support sales follow-up Analyze results from webinar campaigns to determine conversion rates and identify opportunities for growth Skills A post-secondary degree in Communications or Business with a concentration in Marketing, preferably with an interest in Marketing Communication, Event Marketing, or International Business Highly organized, able to prioritize and manage multiple projects from start to completion with thoroughness, accuracy, and efficiency Strong time management and project management skills Self-motivated, resourceful, and proactive Strong written and verbal communication skills, with the ability to work cross-functionally with international partners, customers, and vendors Experience working in a fast-paced environment and meeting tight deadlines Experience with Microsoft Office and G Suite (Docs, Spreadsheets, Presentations) Eagerness to learn additional tools (Livestorm, Jira, Confluence, Miro, Descript, Final Cut, Hubspot, Slack) Experience with public speaking, virtual or otherwise Experience with moderating webinars and webinar software (Livestorm, Zoom, GoToWebinar, or similar) Experience with video or audio editing Benefits Meaningful Work: Make a profound impact across our business, workplace and data integration product. A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support. Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives. Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe. Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to. Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year. Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period. Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption. Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program. An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team! Company Overview Safe Software makes complex data integration a simple task. It lets you connect applications, transform data, and automate tasks. It was founded in 1993, and is headquartered in Surrey, British Columbia, CAN, with a workforce of 201-500 employees. Its website is